News & Blog

TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


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LYCRA® BRAND TEAMS UP WITH REFINERY29 TO DEBUT NEW MAIDENFORM® SHAPEWEAR COLLECTION

Mar 15, 2019

Maidenform® brand’s new shapewear collection, powered by The LYCRA Company’s latest innovation, LYCRA® FitSense™ technology, has launched in the U.S. at Kohl’s stores, kohls.com and Maidenform.com. This revolutionary product delivers targeted support exactly where women need it most. The new shapewear collection provides an exceptional wearing experience that will help women across a range of sizes look, feel and be their best.

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CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

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The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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Explore LYCRA® Brand Hosiery Solutions for Curvy Women

Dec 03, 2018

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

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