News & Blog

With THERMOLITE® T3 EcoMade Technology, THE NORTH FACE thermal boots embrace the cold with a touch of environmental caring.

Oct 25, 2018

Industry challenge

The outdoor industry is in the midst of change as both the business landscape and consumer lifestyles continue to evolve at a rapid pace. Today’s consumers are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific apparels. Consumers expect their outerwear to help them better manage comfort and warmth, garments must have lightweight, breathability and moisture management properties to meet with an array of end uses across a multitude of cold weather activities. With the growth of sustainability movement, consumers also getting more concern about the environment and they are supportive to use products that contain environmentally-responsible or recycled components

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LEGWEAR INDUSTRY INSIDERS GATHER FOR LYCRA® FIBER MOVES 5

Oct 19, 2018

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.

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New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

The LYCRA Company and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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FRAME “REDGRAVE” JEANS FEATURED IN NEW PROMOTION

Oct 08, 2018

FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by The LYCRA Company and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.

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Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, The LYCRA Company and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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