News & Blog

New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

The LYCRA Company and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, The LYCRA Company and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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DRIVE RETAIL SELL-THROUGH WITH LYCRA® SPORT TECHNOLOGY POS TOOLS

Sep 27, 2018

This is the final post in a series that shows the advantages your business gains when it selects LYCRA® SPORT technology certified fabrics for your activewear and athleisure collections.

Learn how its patented PCE™ Index works and how it helps you select premium performance fabrics, and discover the many advantages the index offers brands and retailers including increased speed-to-market. Read on to learn how the unmatched marketing support available to LYCRA® SPORT technology customers can accelerate purchase intent and increase sales.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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SEE HOW LYCRA® SPORT PCE™ CERTIFIED FABRICS CAN INCREASE YOUR SPEED TO MARKET

Jul 10, 2018

Business challenge: Fabric selection is critical when creating performance activewear, but most brands don’t have in-house fabric scientists to help find the best fabric for a garment’s end use. How do you know a fabric’s performance benefits will survive the cut and sew and garment finishing process? How can you be sure the fabric you pick will perform as you think it will?

Choosing the wrong fabric can be a costly mistake that wastes time, money and slows your time to market.

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BE THE FIRST TO DISCOVER PIAVEMAITEX’S LYCRA® SPORT CERTIFIED FABRICS FOR ACTIVEWEAR

Jul 06, 2018

A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities

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