News & Blog

THE LYCRA COMPANY LAUNCHES ANNUAL FALL DENIM CO-MARKETING PROGRAM

Sep 17, 2019

WILMINGTON, Del.– The LYCRA Company, owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The program will premiere on Refinery29 (R29), a leading global media and entertainment company for young women.

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Why Choose LYCRA® dualFX® Technology?

Sep 03, 2019

The problem: As fabric stretch increases, so does the tendency for fabric growth or shrinkage. This can negatively impact garment performance and lead to poor fitting jeans that don’t hold their shape, product returns, and dissatisfied consumers.

The solution: : Patented LYCRA® dualFX® technology consists of two stretch fibers that deliver unmatched performance in denim. LYCRA® fiber provides durable stretch for comfort and fit, while the LYCRA® T400® fiber provides bounce-back recovery for exceptional shape retention. These fibers are intermingled together and covered with cotton to achieve an authentic denim look and feel, while offering extra flexibility, all day comfort and lasting fit.
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VOICE OF THE EXPERT: JERRY YAN

May 29, 2019

On May 16, The LYCRA Company opened its brand new, state-of-the-art research & Development (R&D) lab in Nanhai, China. The Advanced Textile Innovation Center (ATIC) represents a significant increase in the U.S.-based firm’s global R&D capabilities and demonstrates its commitment to providing exceptional service to its customers in Asia. The lab will help mills, brands and retailers, as well as Western-based companies with local sourcing offices, accelerate the development of innovative garment solutions that meet apparel market needs and add value to customer’s products.

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The LYCRA Company Opens Advanced Textile Innovation Center in China

May 16, 2019

WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

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Tejidos Royo and The LYCRA Company Team Up for New Wovens Capsule Collection

May 01, 2019

Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.

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