LYCRA® BRAND AND WHO WHAT WEAR COLLABORATE ON SOLVING COMMON DENIM DILEMMAS
Sep 20, 2017
WILMINGTON, Del. – The LYCRA Company, owner of the LYCRA® brand and a leader in developing market-driven innovations for the textile industry, has launched a new marketing campaign based on global consumer insights* around denim. The proprietary research revealed some of the frustrations women experience when wearing or shopping for jeans.
Learn More