The LYCRA Company COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY
Sep 05, 2017
WILMINGTON, Del. – The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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