News & Blog

WILMINGTON, Del. – The LYCRA Company, owner of the LYCRA® brand and a leader in developing market-driven innovations for the textile industry, has launched a new marketing campaign based on global consumer insights* around denim. The proprietary research revealed some of the frustrations women experience when wearing or shopping for jeans.

WILMINGTON, Del. –  The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.