News & Blog

The LYCRA Company COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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The LYCRA Company PURCHASES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 12, 2017

The LYCRA Company, owners of the LYCRA® brand, along with Cone Denim and its parent company, International Textile Group (ITG), announced today that The LYCRA Company has purchased Cone Denim’s and ITG’s dual core patent portfolio. The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and most recently, Europe. The purchase is effective immediately.

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