Sloggi is going BIG to celebrate its 40th anniversary this year. The innovative bodywear brand is paying tribute to its “Original Granny” pants roots with a new refreshingly modern line of maxi cut briefs called “The ’79.” The collection celebrates the brand’s uncompromising commitment to comfort and fit and offers a fresh interpretation of a classic look.
After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.
The Challenge
Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Activewear and athleisure consumers desire lightweight, comfortable, great-fitting garments that move with them and provide targeted support, while intimate apparel consumers desire lightweight, comfortable bras and shapewear that provide lift, shaping and support. Garment makers, designers, brands and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!
Ingredients are all-important for French firm Filix, which specialises in covered yarns. Because yarn quality and strength depends wholly on the quality of the fibres used to make them. So Filix mainly works with LYCRA® fibre, to be sure of maintaining output (850 to 1,000 tonnes of yarn a year) but also to develop new products and features. Read on for an interview of Arian Gréva, managing director of the firm.
JoyLab™ is a woman’s activewear and athleisure line available exclusively at Target. The retailer has worked closely with LYCRA® brand and Refinery29 (R29) to develop a compelling co-branded marketing campaign to promote its new activewear set made with revolutionary LYCRA® FitSense™ technology.
JEANS WORTHY OF THE STAR TREATMENT
Nicole Feliciano, fashionista mom and CEO of lifestyle website MOMTRENDS, recently hosted a group of mom influencers in Cancun, Mexico to help them experience the magic of Miraclesuit swimwear for themselves. In between beautiful photos of real moms modelling swimsuits featuring on trend colors and prints, the post promotes the benefits of a great-fitting one-piece that shapes and supports your figure thanks to LYCRA® fiber.