News & Blog

The LYCRA Company shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of The LYCRA Company Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. The LYCRA Company commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, The LYCRA Company Rendez-vous – the show within the show – was an essential stop.

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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but The LYCRA Company knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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The LYCRA Company COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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