News & Blog

LYCRA® Brand Highlights New Denim Technologies at EMITEX 2016

Jun 09, 2016

This spring the LYCRA® brand once again demonstrated its strong support to its upstream and downstream partners in the value chain by exhibiting at EMITEX 2016: Argentina’s premier textile trade show. Held in April at the Costa Salguero Center in Buenos Aires, almost ten thousand people visited EMITEX to see over 200 exhibitors over three days. EMITEX provides a vibrant place for exhibitors and attendees to network, learn about new trends and consumer insights, as well as technological innovations in the textile industry. 

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LYCRA® MOVES™ Colombia at Colombiatex 2016

Feb 26, 2016

Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.

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China campaign powers partner businesses

Oct 05, 2015

Launched a year ago, the LYCRA® MOVES YOU™ consumer brand campaign has proved a powerful rallying point for the promotional activities of INVISTA and its business partners in China – and had a big impact in the marketplace. Success of the China execution was recognized by the awards of a Gold Stevie for ‘brand experience of the year’,  a Silver Stevie for ‘PR campaign of the year’, a Gold SABRE Awards in fashion and beauty category and SABRE Certificate of Excellence.
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Fibers to Fabric

Sep 28, 2015

INVISTA marketing representatives have been sharing the aesthetics, textures, blends and functional properties of its “Woven Bottom Concept” collection for autumn-winter 2016 with leading brands and retailers in Europe, the US, Brazil, China and India.

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Indian tech talk

Sep 28, 2015

The Fiber & Yarn 2015 event in Mumbai earlier this year attracted a large gathering of technical specialists to look at, feel and discuss what’s making innovation news in the region.
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