This spring the LYCRA® brand once again demonstrated its strong support to its upstream and downstream partners in the value chain by exhibiting at EMITEX 2016: Argentina’s premier textile trade show. Held in April at the Costa Salguero Center in Buenos Aires, almost ten thousand people visited EMITEX to see over 200 exhibitors over three days. EMITEX provides a vibrant place for exhibitors and attendees to network, learn about new trends and consumer insights, as well as technological innovations in the textile industry.
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In celebration of the appointment of SmarText as INVISTA Apparel & Advanced Textiles Business’s distributor for LYCRA® fiber, LYCRA® T400® fiber, THERMOLITE® fiber and COOLMAX® fiber in the India market, key players from the local textile industry value chain were invited to attend the “LYCRA® fiber Technique” event held on February 3rd, 2016 at the Hotel Le Meridien in Bangalore.
Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.
The LYCRA® brand stand took center stage at the Bright Light PR Press Day this week in Central London as fashion press gathered to view Spring/Summer 16 collections from brands including Maison Lejaby, Freya Active, Seaspray, Pretty Polly and Next.
INVISTA marketing representatives have been sharing the aesthetics, textures, blends and functional properties of its “Woven Bottom Concept” collection for autumn-winter 2016 with leading brands and retailers in Europe, the US, Brazil, China and India.