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Ilusion presents new consumer campaign to media in an unusual setting
CYL and INVISTA combined with leading brands to bring something new and strikingly different to the swimwear scene in the Spanish trade magazine’s summer edition. They took a walk on the wild side with an exciting 2016 fashion outlook.
Women’s denim collections with DUALFX® technology by LYCRA® brand are selling fast in American Eagle Outfitter’s chain of over 1,000 outlets in the US, Canada, Mexico, Hong Kong and the UK. Following the success of the women’s line, AEO recently introduced men’s FLEX/DENIM with DUALFX® technology and found reaction among their male customers has been equally enthusiastic.
INVISTA joined forces with Spanish mill Tejidos ROYO earlier this year in a trade media campaign to raise its profile in Germany – and add to the visibility of its own LYCRA® fiber.