News & Blog

EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

Learn More

NEW LYCRA® SPORT TECHNOLOGY MERCHANDISING KIT LAUNCHED

Feb 15, 2018

Wherever you are in the value chain, the consumer’s the boss, and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA® SPORT technology platform. The POP materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA® SPORT technology delivers to stretch activewear.

Learn More

The LYCRA Company UNVEILS THE CONSUMER IDENTITY OF ITS LYCRA® SPORT PLATFORM

Jan 22, 2018

Materials Promote the Benefits of LYCRA® SPORT Technology to Consumers

Following the successful relaunch of the LYCRA® SPORT technology platform to its mill customers and trade partners, The LYCRA Company, owner of the LYCRA® brand, turned its attention to developing new retail merchandising tools to help brands and retailers drive consumer sales in stores and online. The kit materials are designed to educate consumers about the exceptional comfort, fit and support this technology delivers to stretch activewear.

Learn More

The LYCRA Company shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of The LYCRA Company Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. The LYCRA Company commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

Learn More

Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, The LYCRA Company Rendez-vous – the show within the show – was an essential stop.

Learn More