News & Blog

HALE DENIM MAKES ITS DEBUT

Oct 06, 2017

For its launch collection, HALE, a new denim brand sold exclusively through Amazon Prime, has harnessed the power of the LYCRA brand, a name consumers know and trust. To achieve its goal of creating “simply great denim” HALE adopted LYCRA® dualFX® technology for select styles in its fall collection. This best-in-class patented technology delivers all-day comfort, exceptional fit, and lasting performance that can’t be matched.
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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but INVISTA knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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INVISTA COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  INVISTA -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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Stretching the imagination

Jul 21, 2017

Global Denim, a 100% LYCRA® fiber user, has partnered with INVISTA to launch an impressive collection of fabrics that explore new dimensions of stretch and offer brand owners and retailers new possibilities to address market segmentation.

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INVISTA ACQUIRES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 31, 2017

INVISTA, owner of the LYCRA® brand, recently purchased the dual core patent portfolio of Cone Denim, and its parent company, International Textile Group (ITG). The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and Europe.

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