News & Blog

LYCRA® MOVES™ Colombia at Colombiatex 2016

Feb 26, 2016

Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.

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Feb 18, 2016

Please visit the LYCRA® brand at Hall 6, Stand LC49, at the MODA Lingerie & Swimwear show in Birmingham, UK from 21 – 23 February 2016. 
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COOLMAX® and THERMOLITE® brands lead fibre technology in 2016 with EMBRACE THE HEAT & COLD campaign

Dec 15, 2015

INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibers used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.

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Dec 07, 2015

Art and movement take center stage in an exhibit to showcase LYCRA® fiber with Chinese hosiery brand RIME.

Who knew run resistant technology could be used for customizing your own hosiery? Art and movement took center stage at Shanghai’s fashion landmark K11 for a unique installation as a part of the global LYCRA® MOVES YOU™ campaign.

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Marketing Innovation At Your Feet

Dec 01, 2015

Condor, a retailer specialized in children's knitwear, with stores across 13 cities in Spain, recently developed a unique marketing program in partnership with the LYCRA® brand. Giving visibility to the “invisible fiber that makes the difference”, the weeklong program showcased LYCRA® fiber performance benefits in socks and leotards to educate consumers and build brand preference for Condor.

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Nov 23, 2015

INVISTA is currently presenting 2016/2017 trend forecasts for socks and hosiery to selected brand partners via trade seminars and presentations across Europe and beyond. These insights into the future of legwear - to be published here in the coming weeks - reveal what consumer benefits are likely to be important to women over the next few years.
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China campaign powers partner businesses

Oct 05, 2015

Launched a year ago, the LYCRA® MOVES YOU™ consumer brand campaign has proved a powerful rallying point for the promotional activities of INVISTA and its business partners in China – and had a big impact in the marketplace. Success of the China execution was recognized by the awards of a Gold Stevie for ‘brand experience of the year’,  a Silver Stevie for ‘PR campaign of the year’, a Gold SABRE Awards in fashion and beauty category and SABRE Certificate of Excellence.
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Sock talk in Istanbul

Mar 24, 2015

Over 60 specialists representing leading mills, spinners, packagers and domestic and international retail brands gathered in Istanbul in March for an update on what’s happening in the world of socks.

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