News & Blog

Beauty bares its soul

Sep 14, 2015

They have imaginative ways of creating consumer interest in Colombia, but Leonisa went further than most by linking a new brand campaign and the presentation of its collections at the recent Colombiamoda trade event to a reality TV show.

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GUARANTEED FOR LIFE

Sep 03, 2015

LYCRA® XTRA LIFE™ fibre is at the heart of sloggi’s revolutionary new collection, EverNew. Launching in October, this innovative underwear holds its colour and shape wash after wash and is proven to feel new for four times longer than comparable cotton fabrics.

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LYCRA® brand moves Argentinian dreams

Sep 01, 2015

It’s not just trend insights that attract an enthusiastic following to INVISTA trade events in Argentina, it’s the imaginative presentation style. Gourmet cooking and art have shared the stage with fashion in the past. This time round, it was cinema.

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Tory Sport enters the athleisurewear arena

Aug 10, 2015

US trade and mainstream media, including the Fashion and Style section of the New York Times, anticipates an immediate surge of consumer interest in soon-to-be-revealed running, yoga, golf and tennis collections whose street-smart styling looks equally good on the school run or out to lunch. Read the entire article here.

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Protela and LYCRA® brand to Host Colombian Trend Fashion Show

Jul 10, 2015

(June 29, 2015, Miami Beach, Fla.)  – As if things weren’t already hot enough in Miami, an exclusive new fashion show will feature six of the hottest designers from Colombia. Held during the annual Swim Week in Miami Beach, the Colombian Trend Fashion Show is slated for 7 p.m. on July 19 at W South Beach Wet Deck Lounge and is sponsored by PROTELA and LYCRA® XTRA LIFE™ fiber.

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Tough competition

Jun 18, 2015

Marks & Spencer has strengthened its denim menswear offer with new lines of jeans that significantly outperform conventional products.  Cotton-based fabrics made with TOUGH MAX™ technology by LYCRA® brand ensure up to twice the resistance to wear and tear of comparable standard cotton products.
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SUNFLAIR® styles with LYCRA® XTRA LIFE™ fibre last longer than a holiday romance

May 04, 2015

What could be better than going to the movies on a rainy day, getting inspired there by the latest swimwear trends and being carried away to a dream beach? Even if you have the feeling as if the dreary gray no longer disappears from the sky, the summer is coming. And wouldn’t it be nice this year to find a favorite garment that lasts longer than one season and that does not look worn out or baggy after the holiday or – even worse – already during the vacation? In the new cinema spot presented by the swimwear brand SUNFLAIR® just such models are shown: bikinis that keep their fit and therefore look like new for longer thanks to LYCRA® XTRA LIFE™, the fibre that makes the difference!

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The Sporty Life

May 04, 2015

CYL is an influential trade showcase for the intimate apparel, swimwear and hosiery world. Published quarterly, it circulates widely in Spain, Portugal and Latin America, as well as elsewhere in Europe. INVISTA sponsors 9-page themed fashion editorials in each issue.

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