Business challenge: Day after day, brands lose time, money, and opportunity when they pick the wrong performance fabric for their activewear or athleisure lines. This mistake results in additional garment prototyping time, or in poor fabric performance and increased consumer dissatisfaction, which leads to complaints and product returns or a reduction in brand/retailer loyalty.
You might ask yourself:
“Is there a way to measure fabric performance so I can choose the right level of compression for its intended end use? How can I avoid making the wrong fabric choice?”