Leading Indian fashion retail brand fbb is the preferred destination for young, trend-conscious shoppers seeking the latest in high quality fashion at affordable prices. So when the retailer launched its superior stretch range made with LYCRA® fiber, it wanted to let its nationwide customer base know all about it.
The women’s fitness apparel brand CALIA by Carrie Underwood, which the country music superstar launched in 2015, is now using LYCRA® XTRA LIFE™ technology in the majority of its swimwear styles. This unique innovation delivers best-in-class performance benefits that differentiates CALIA by Carrie Underwood’s swimwear and will make this popular brand even more appealing to consumers.
We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.
From mills to consumers, the LYCRA® brand has a proven track record of providing fiber innovations and marketing tools designed to drive sales across the value chain.
The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.
Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.
Business challenge: Fabric selection is critical when creating performance activewear, but most brands don’t have in-house fabric scientists to help find the best fabric for a garment’s end use. How do you know a fabric’s performance benefits will survive the cut and sew and garment finishing process? How can you be sure the fabric you pick will perform as you think it will?
Choosing the wrong fabric can be a costly mistake that wastes time, money and slows your time to market.
A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities
The largest fabric manufacturer for the Eastern European shapewear market, Elastic/Lauma, offers a wide range of Jacquardtronic, Textronic and Raschel elastic-knit fabrics.
Known for its top quality, fine gauge and natural fiber knits, Austria-based Feinjersey specializes in lingerie and athleisure.
With the help of its in-house R&D laboratory, Feinjersey prides itself on working in complete partnership with its clients to develop outstanding products that meet end-consumer needs.