The LYCRA Company officially opened its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16, 2019. The 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.
Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.
Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.
Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.
Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.
AMSTERDAM – At the upcoming Kingpins Amsterdam tradeshow, The LYCRA Company will be showcasing fabrics with its latest sustainable offerings, including LYCRA® fiber 166L which was recently awarded a Gold Level Material Health Certificate by the Cradle to Cradle Products Innovation Institute.
At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:
• LYCRA® FREEF!T® technology provides a soft, easy stretch and lasting shape retention. Learn how this technology is designed to fill a specific consumer need.
• LYCRA® T400® EcoMade technology offers the performance as the original fiber, but is made from a combination of recycled materials and renewable plant-based materials.
• COOLMAX® NATURAL TOUCH™ technology delivers cool comfort, a soft, cottony hand and an authentic denim look and feel.
The LYCRA Company is exhibiting products featuring EcoMade Technology at Performance Days, Munich, Germany, May 8th-9th 2019.
Following a successful launch at IDEA19 in Miami Beach, The LYCRA Company is traveling the globe to roll out its latest innovation for the hygiene industry: T859 LYCRA HyFit® fiber. The next stop is the China International Disposable Paper Expo (CIDPEX), the largest disposable hygiene product exhibition in the world.