The Challenge: Today’s consumers desire ultra-sheer hosiery that gives legs a natural appearance, but they aren’t willing to sacrifice garment strength and durability to achieve this look any longer. Now they want transparent hosiery that stops runs and ladders in their tracks in order to extend the wear life of the garment.
Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.
The LYCRA Company has introduced T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry, at IDEA19 in Miami Beach. This innovation is designed to help manufacturers reduce their operating costs and carbon footprint without sacrificing a garment’s quality or performance, or the consumer’s wearing experience.
WILMINGTON, Del. – The LYCRA Company announced today that it will be exhibiting at IDEA19, where it will unveil T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry. Converting to T859 LYCRA HyFit® fiber offers manufacturers of diapers, adult incontinence and feminine hygiene products significant cost savings in addition to the following benefits:
Maidenform® brand’s new shapewear collection, powered by The LYCRA Company’s latest innovation, LYCRA® FitSense™ technology, has launched in the U.S. at Kohl’s stores, kohls.com and Maidenform.com. This revolutionary product delivers targeted support exactly where women need it most. The new shapewear collection provides an exceptional wearing experience that will help women across a range of sizes look, feel and be their best.
Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.
WINSTON-SALEM, N.C.- Maidenform, America’s No. 1 shapewear brand owned by HanesBrands, in partnership with The LYCRA Company, has introduced the new Magic Slimming collection. The new shapewear provides innovative ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA® FitSense™ technology.
We recently interviewed Ni Aihong, Luthai Textile’s head of design and R&D, and recipient of the Science and Technology Workers of Shandong Province Award of Excellence, to share her expertise in developing the shirting business. Ni is primarily responsible for the R&D of Luthai's new products and has supervised the research of over 200 new products and projects.
On 24 February, retailers, trade press and industry insiders gathered for the 14th annual Sterne der Wäsche® Awards, the glamorous “Oscars” ceremony for intimate apparel and swimwear retailers in Germany.