Leading German Retailer C&A is participating in the LYCRA® brand’s annual Fall Denim Edit, a co-branded promotion that lives on the German version of Refinery29, a leading lifestyle and fashion editorial website for millennial and Gen Z women. C&A is promoting the comfortable sculpting of its Skinny Jeans with Shaping powered by LYCRA® BEAUTY technology.
DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.
AMSTERDAM – The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.
Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim. We will be introducing LYCRA® EcoMade fiber, which demonstrates our long-term commitment to product sustainability, one of the pillars of our Planet Agenda platform. This new fiber is our first branded elastane/spandex product that is made with pre-consumer recycled materials.
Founded in 1839 as a business producing silk yarn products, the Payen group has developed along with its market. The company has worked in partnership with LYCRA® fibre since its launch, when it specialised in producing covered synthetic yarn followed by two-way stretch woven fabrics. Today, Payen has made a name for itself at the high end of the market, and its products have been used in competitive sports at the highest level for the last 20 years. Bernard de Buhren, the company's chairman, gives us an insider’s account of a group that has the resources it needs to stay ahead of the game.
Shanghai, China – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place September 25-27. Visitors will have an opportunity to learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, and LYCRA® EcoMade fiber.
The LYCRA Company is exhibiting its latest products at Intertextile Shanghai, which takes place 25-27 September.
Shanghai, China － The LYCRA® brand, the world’s original elastane fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced the groundbreaking innovation of LYCRA® FitSense™ technology and LYCRA® MyFit™ fiber.
With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.
London – LYCRA® brand and F&F at TESCO are proud to announce an agreement to incorporate LYCRA® T400® fiber with EcoMade technology into the best-selling F&F Contour Jean Range with LYCRA® BEAUTY fabric, making the range not only F&F’s most popular, but also one of the brands most sustainable jean offerings in store.