News & Blog


May 12, 2017

INVISTA, owners of the LYCRA® brand, along with Cone Denim and its parent company, International Textile Group (ITG), announced today that INVISTA has purchased Cone Denim’s and ITG’s dual core patent portfolio. The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and most recently, Europe. The purchase is effective immediately.

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Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

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CALIK DENIM launches new Circular 100 fabric powered by LYCRA® dualFX® technology

Mar 27, 2017

In its quest to create a better alternative to traditional jeans leggings fabric, CALIK DENIM has developed new Circular 100 fabrics powered by LYCRA® dualFX® technology. Denim used in jeans leggings offers elasticity and flexibility for increased comfort, but these fabrics can still feel itchy against the skin. CALIK DENIM wanted to create denim with a softer hand inside and out to offer extra comfort to the wearer.

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SOORTY wins innovation award utilizing INVISTA technologies

Mar 20, 2017

Key-house, an Innovation and Creativity Centre at Munich Fabric Start, has given their Hightex innovation award to Soorty Enterprises for their new Denim Active concept which incorporates COOLMAX® EcoMade technology and LYCRA® fiber. In a world where healthy lifestyles combine with busy schedules, daily outfits need that same cross-over. Garments with the Denim Active fabric can be worn while exercising, cycling, shopping or just relaxing at home.

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Indian Update

Feb 22, 2017

The latest in the series of LYCRA® Fiber Technique events took place in Mumbai on December 16th when INVISTA and SmarText Solutions™, its Indian distributor, co-hosted an audience of spinners, mills, brands and retailers from the country’s western region.

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Why Adding Value to Denim is a Win for Consumers and Retailers

Jan 18, 2017

INVISTA recently commissioned important denim research that spanned five countries and has yielded valuable consumer insights. Led by Jean Hegedus, INVISTA Denim Global Segment leader, the study reveals key barriers to purchasing, what consumers look for when shopping for jeans, common frustrations, and so much more. The following article, which references this proprietary research, originally appeared in the December issue of INSIDE FASHION and is reprinted with permission. Be sure to revisit to read our upcoming in-depth article on this research. To avoid missing out on any important brand and industry news, be sure to .

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HOLLISTER selects INVISTA innovations for new Advanced Stretch Jeans

Jan 13, 2017

HOLLISTER, a SoCal inspired teen lifestyle brand, has launched a new line of performance denim for guys and girls called Advanced Stretch Jeans. The jeans contain COOLMAX® ALL SEASON technology and LYCRA® fiber, which were selected for their ability to deliver a flexible fit, lasting comfort, and dependable performance. The denim range is available now in HOLLISTER stores and online at

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Atelier GARDEUR to Launch Men’s SUPERFLEX Denim with LYCRA® XTRA LIFE™ fiber

Jan 11, 2017

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line will be made with LYCRA® XTRA LIFE™ fiber.

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