As a key ingredient in many swimsuit brands, LYCRA® XTRA LIFE™ fiber once again enjoyed a prominent presence throughout Miami Swim Week last month. As the largest swim market event in the U.S., it consisted of five shows running simultaneously that attracted buyers, retailers, designers, influencers and media from around the globe. Everyone gathered in Miami to preview swimwear looks and innovations for the 2017 season.
At Moda in August, INVISTA will bring to life the future of athleisure with an innovative concept collection.
INVISTA was recognized by the China Petroleum and Chemical Industry Federation for its outstanding performance in energy conservation. INVISTA earned the Energy Saving Award for its achievements in energy and resource efficiency at its China manufacturing sites, which produce spandex and nylon for use in apparel, air bags, carpet and more.
The LYCRA® brand was in evidence more than ever at the London Swimwear Show with many exhibitors showcasing the performance benefits of LYCRA® XTRA LIFE™ fibre in their 2017 consumer propositions.
Visit the LYCRA® fiber studio, located in the hall 5-K41 at INTERFILIERE to see our innovative portfolio of technology solutions for Athleisure garments. Learn about this ever-expanding new platform, its consumers, and the exciting business opportunity for intimate apparel mills, brands and retailers. The exhibition is being held 9-11 July 2016 at Eurexpo in Lyon, France: Click here to plan your visit.
Leading Spanish retailer El Corte Ingles made waves with a big early summer promotion for its ENFASIS shaping swimwear collection. While elegant styling and bold colours were grabbing shopper attention across its network of 95 stores, the promotional theme – Model Effect by LYCRA® BEAUTY – and iconic campaign graphics promised even more.
Top Spanish lingerie and swimwear brand Andres Sarda extended a warm welcome to customers attending special afternoon presentations of its new swim collection at its flagship stores in Barcelona and Madrid. The events in May highlighted the role of LYCRA® XTRA LIFE™ fiber and lastingFIT technology by LYCRA® brand in the premium quality garments Andres Sarda markets across Europe and beyond.