News & Blog

An innovation journey

Mar 17, 2015

At CITI’s 1st Manmade Fibre Textile Conclave held in Mumbai on 17th March 2015 INVISTA was the Gold Sponsor.

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New boost for "NUR DIE Bauch-Beine-Po" tights branded LYCRA® BEAUTY

Jan 22, 2015

NUR DIE, the leading German hosiery and sock brand and producer of innovative legwear, again boosted their well-known tights style "NUR DIE Bauch-Beine-Po" with a comprehensive TV commercial campaign. A series of about 80 TV commercials was presented within ten days in nine different German TV channels.

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LYCRA® Brand and Miraclesuit® Team Up with O, The Oprah Magazine

Dec 12, 2014

How to capitalize on the brand value of LYCRA® fiber? An effective way is to tell consumers about the value of garments with LYCRA® fiber through a co-branded campaign. Look at the Miraclesuit® co-brand advertising that appeared in the December “Favorite Things” Holiday Issue of O, the Oprah Magazine.

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BuzzBytes - The Miracle of Lingerie

Dec 08, 2014

This month’s issue of Buzzbytes showcases garments featuring LYCRA® BEAUTY fabric and lace produced by Regina Miracle International Co. Ltd. The essence of Regina is their marriage of exquisite detail and skillful simplicity and has helped them become true artisans of timeless design. Founded in 1998, Regina has long been a pioneer of new technologies, helping it to become one of the world’s largest lingerie producers.

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BuzzBytes - Regina Miracle

Jul 14, 2014

INVISTA introduces Buzzbytes, a monthly newsletter presented by the LYCRA® fiber brand

Each month will showcase a different garment manufacturer’s latest adoptions of LYCRA® beauty fabric and LYCRA® 2.0 garment technology in intimate apparel. The updates will highlight concept garments including new body shapers and other intimate apparel to educate customers, designers and retailers on the inherent benefits of LYCRA® fiber innovation.

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BUZZBYTES - KNIX WEAR WORKS IT OUT WITH LYCRA® FRESHFX® FABRIC

Feb 24, 2014

Knix Wear, an innovative underwear brand based in Toronto, Canada, is using a novel crowdsourcing approach to introduce their new FitKnix™ line of performance underwear.

Using soft and quick-drying LYCRA® freshFX® fabric combined with Knix Wear’s patented Fresh Fix Technology™ gusset, the new line promises to revolutionize the fitness underwear category, delivering on comfort with the kind of moisture wicking, shape retention, and freedom of movement that female athletes demand.

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BuzzBytes - Refined Lingerie Ingenuity

Jan 24, 2014

A new calendar year is upon us and so is a new issue of Buzzbytes! This issue focuses on garments produced by Courtaulds featuring LYCRA® BEAUTY fabric and lace. Established in 1794, Courtaulds manufactures and supplies private label and branded apparel to the U.K., Europe and the U.S. With an impressive portfolio including Gossard, Berlei, PP and Aristoc, Courtaulds produces ten million bras per year. Along with manufacturing facilities in the U.K., Sri Lanka, China and Cambodia, they have a fully integrated hosiery plant in Derbyshire. Beyond manufacturing, Courtaulds is dedicated to progressing their products and people with a Research & Development Center in Nottingham and their Courtaulds Academy program for cultivating new talent.

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Buzzbytes - Naturana

Oct 01, 2013

In our first issue of Buzzbytes this season, we are showcasing garments from German brand NATURANA made with LYCRA® BEAUTY fabrics.

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