News & Blog

Miami Memories

Aug 18, 2015

Our marketing activities support direct customers and downstream brands and retailers as fully as possible at the world’s foremost apparel industry events. Our Miami agenda reinforced the value we bring to the many close business partnerships we enjoy in this apparel sector.

Learn More

The Magnificent Seven

Aug 04, 2015

INVISTA and seven key mill customers joined forces to make the LYCRA® brand center of attention at EMITEX, Argentina’s most important textile trade show. 

Learn More

Swim Week Challenges

Jul 28, 2015

Diving into Swim Week this year in Miami, The LYCRA® Brand organized many exciting events, challenges and activities at the trade and fashion runway shows featuring swim looks for 2016.
Learn More

LYCRA® brand helps move runners in Japan

Jul 22, 2015

Toray Opelontex co-sponsored the 2015 Kyoto Marathon with LYCRA® fiber brand. Over 15,400 runners took to the streets of the ancient imperial city for this popular event watched by an estimated half million spectators – about a third of the city’s population.

Learn More

Spreading the word in China

Jul 17, 2015

The sheer scale of apparel industry business operations in China is often a surprise. Yishion, the country’s fastest-growing casualwear brand, numbers its retail licensees in thousands and recently held a month of fashion briefings for many of them at its headquarters.
Learn More

Island Innovation

Jul 17, 2015

The subtropical climate, landscape and clear waters of second largest of the Canary Islands attract over four million visitors a year, and the organizers of Moda Cálida, as the swim show is known locally, have been equally successful in attracting international support for its creative three-day mix of exhibits, catwalk shows and business forums.

Learn More

Invista Focuses On LYCRA® Beauty Brand Shaping Denim And New Options For Boyfriend Jean At Ny Kingpins Denim Show

Jul 14, 2015

INIVSTA, co-sponsor of the Kingpins denim show in New York City, will be showcasing the latest LYCRA® BEAUTY branded shaping fabrics from around the world at Kingpins on July 21 and 22.  In addition, the company will feature the latest performance offerings with COOLMAX® and THERMOLITE® fabrics, as well as new options for the boyfriend jean using lastingFIT technology by LYCRA® brand.

Learn More

Miami Swim Week heats up

Jul 14, 2015

The 2016 collections from Agua Bendita, Babalu, Hernan Zajar, Maaji, Malai and Saha impressed a large, attentive trade audience with their rich colours, vibrant graphics and prints, stylish cuts, bold body lines, creative passion and pride, and much more besides.
Learn More

London Swimwear Show 19th-21st July

Jul 14, 2015

It may be short on beaches but there was no shortage of big beachwear names at this year’s sell-out London Swimwear Show. The LYCRA® brand supported the event and INVISTA customers set the pace with inspirational 2016 collections.
Learn More