News & Blog

WHY CHOOSE LYCRA® FREEF!T® TECHNOLOGY?

Mar 01, 2019

THE CHALLENGE

In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

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COVERER SPOTLIGHT: WEI YI

Feb 25, 2019

Zhangzhou Wei Yi Chemical Fiber Co., Ltd. (Wei Yi), a member of the LYCRA EXCHANGE™ program*, was established nearly 16 years ago as a covered yarn producer with 20 sets of Japanese spinning machines. As it grew, Wei Yi Group introduced 2,100 sets of advanced chemical fiber production equipment to combine its advanced equipment with advanced technology. The new fibers and fabrics developed by Wei Yi in cooperation with world's well-known high-end brands are widely used by famous garment and hosiery brands worldwide.

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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

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EXPLORE SUSTAINABLE SOLUTIONS AT ISPO MUNICH

Jan 29, 2019

The LYCRA Company is exhibiting products featuring EcoMade Technology at ISPO, the world’s largest multi-segment trade fair focused on sports, which starts on 3rd February 2019 in Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles, to offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers.

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The LYCRA Company TO EXHIBIT SUSTAINABLE SOLUTIONS FOR TEXTILES AND APPAREL AT ISPO MUNICH

Jan 29, 2019

WILMINGTON, Del.– The LYCRA Company Apparel and Advanced Textiles announced today that new products featuring the company’s EcoMade Technology will be on exhibit at the upcoming ISPO, the world’s largest multi-segment trade fair focused on sports, 3-6 February 2019, Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles and offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers. EcoMade technology is a key part of the company’s all-encompassing sustainability vision, in which product sustainability is a critical component.

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MUNICH FABRIC START´S BLUEZONE: Let's meet there!

Jan 25, 2019

In a study* on denim consumers, we found that:

  • 65% of female respondents desire jeans that are easy to move in,
  • only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
  • Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

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