THE CHALLENGE
In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.
Zhangzhou Wei Yi Chemical Fiber Co., Ltd. (Wei Yi), a member of the LYCRA EXCHANGE™ program*, was established nearly 16 years ago as a covered yarn producer with 20 sets of Japanese spinning machines. As it grew, Wei Yi Group introduced 2,100 sets of advanced chemical fiber production equipment to combine its advanced equipment with advanced technology. The new fibers and fabrics developed by Wei Yi in cooperation with world's well-known high-end brands are widely used by famous garment and hosiery brands worldwide.
Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.
Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.
THE BACKGROUND: For years, stay-ups and thigh-highs have been worn primarily for special occasions and have remained a small sub-category in the hosiery segment. The LYCRA Company saw an opportunity to transform the category with an innovation that improved garment comfort and performance—not just appearance.
LYCRA® brand is always on the move! Whether we’re exhibiting, or supporting customers who are exhibiting, we travel the world to share the message: “It’s what’s inside that matters most.”
WILMINGTON, Del. – Shandong Ruyi Investment Holding, one of the leading textile and apparel companies in China, announced today that it has completed its acquisition of INVISTA’s Apparel & Advanced Textiles business. The transaction includes all associated assets and contracts.
The LYCRA Company is exhibiting products featuring EcoMade Technology at ISPO, the world’s largest multi-segment trade fair focused on sports, which starts on 3rd February 2019 in Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles, to offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers.
WILMINGTON, Del.– The LYCRA Company Apparel and Advanced Textiles announced today that new products featuring the company’s EcoMade Technology will be on exhibit at the upcoming ISPO, the world’s largest multi-segment trade fair focused on sports, 3-6 February 2019, Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles and offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers. EcoMade technology is a key part of the company’s all-encompassing sustainability vision, in which product sustainability is a critical component.
In a study* on denim consumers, we found that:
LYCRA® FREEF!T® technology addresses above gaps!