News & Blog

CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
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Mill Spotlight: Luthai Textile

Mar 07, 2019

We recently interviewed Ni Aihong, Luthai Textile’s head of design and R&D, and recipient of the Science and Technology Workers of Shandong Province Award of Excellence, to share her expertise in developing the shirting business. Ni is primarily responsible for the R&D of Luthai's new products and has supervised the research of over 200 new products and projects.

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WHY CHOOSE LYCRA® FREEF!T® TECHNOLOGY?

Mar 01, 2019

THE CHALLENGE

In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

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COVERER SPOTLIGHT: WEI YI

Feb 25, 2019

Zhangzhou Wei Yi Chemical Fiber Co., Ltd. (Wei Yi), a member of the LYCRA EXCHANGE™ program*, was established nearly 16 years ago as a covered yarn producer with 20 sets of Japanese spinning machines. As it grew, Wei Yi Group introduced 2,100 sets of advanced chemical fiber production equipment to combine its advanced equipment with advanced technology. The new fibers and fabrics developed by Wei Yi in cooperation with world's well-known high-end brands are widely used by famous garment and hosiery brands worldwide.

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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

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