News & Blog

RETAILER SPOTLIGHT: GIOYDEA – Milan, Italy

Feb 15, 2018

The LYCRA® team recently had the opportunity to speak with Dea Pasetti, owner of GIOYDEA, one of the top independent boutiques in Milan. We wanted to find out the secret to her award-winning store’s success in the current retail climate.

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GET MORE WITH LYCRA® FIBER

Feb 02, 2018

When you select LYCRA® fiber for your collections instead of a generic, you’ll quickly realize that it’s much more than a fiber, it’s a business enabler. LYCRA® brand is not only the world’s most recognized branded fiber* at the consumer level, but it’s also a leading innovator and reliable partner at the trade level. You can depend on world-class technical support that ensures superior and consistent product quality, along with its unmatched marketing support. No other spandex producer creates more value for your business.

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For Chantal Thomass, fabric is a never-ending source of inspiration

Feb 01, 2018

Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.

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What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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