News & Blog

GERMAN WINDOW DISPLAY CONTEST NOMINEES SELECTED

Feb 20, 2018

The nominees for the LYCRA® fiber sponsored award at the 2018 Sterne der Wäsche event have been announced. Known as the “Oscars” of intimate apparel and swimwear retailers in Germany, a jury of industry professionals proposed shops for award consideration in two categories. The list has been narrowed down to three nominees in each. Congratulations to:

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RETAILER SPOTLIGHT: GIOYDEA – Milan, Italy

Feb 15, 2018

The LYCRA® team recently had the opportunity to speak with Dea Pasetti, owner of GIOYDEA, one of the top independent boutiques in Milan. We wanted to find out the secret to her award-winning store’s success in the current retail climate.

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NEW LYCRA® SPORT TECHNOLOGY MERCHANDISING KIT LAUNCHED

Feb 15, 2018

Wherever you are in the value chain, the consumer’s the boss, and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA® SPORT technology platform. The POP materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA® SPORT technology delivers to stretch activewear.

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