News & Blog

LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but The LYCRA Company knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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The LYCRA Company COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  The LYCRA Company -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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The LYCRA Company ACQUIRES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 31, 2017

The LYCRA Company, owner of the LYCRA® brand, recently purchased the dual core patent portfolio of Cone Denim, and its parent company, International Textile Group (ITG). The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and Europe.

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The LYCRA Company PURCHASES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 12, 2017

The LYCRA Company, owners of the LYCRA® brand, along with Cone Denim and its parent company, International Textile Group (ITG), announced today that The LYCRA Company has purchased Cone Denim’s and ITG’s dual core patent portfolio. The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and most recently, Europe. The purchase is effective immediately.

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