WILMINGTON, Del. – The LYCRA Company, a global leader in sustainable fiber solutions for the apparel industry, is pleased to announce that 25 of its LYCRA® fiber products have been awarded Material Health Certificates at the Gold Level by the Cradle to Cradle Products Innovation Institute. A listing of the products with Material Health Certificates, which are valid for two years, can be found on the company’s website and the website of the Cradle to Cradle Products Innovation Institute (see links below).
The LYCRA® brand recently hosted an immersive consumer experience in Chengdu (November 18-22). Another will happen in Hangzhou Dec. 2nd till Dec. 6th. The goal of the "Extraordinary Fun Carnival" was to raise consumer brand awareness and drive preference for garments with LYCRA® brand products in China. The events enabled the media, industry professionals and consumers to come together and discover the benefits of our innovations in a fun and engaging way. Web celebrities and social media influencers livestreamed programs to attract visitors to the carnival, who then serve as brand ambassadors sharing their own experiences on popular platforms.
Since the start of the global COVID-19 pandemic, consumers have been paying more attention to comfort, health and a wellness lifestyle, while still wanting to follow the latest fashion trends. The LYCRA® brand teamed up with leading fashion brands that brought these ideas to life such as LEE, Ubras, FILA, Peacebird, Anna Sui Active, VFU, Bananain, Caramella and CHONG. These brands promoted their garments with LYCRA® fiber at the carnival.
We have teamed up with leading global producer of premium woven fabrics, SAPPHIRE FINISHING MILLS LTD., to develop a collection of 20 quality fabrics aimed at enhancing comfort in casualwear. Featuring a range of innovative LYCRA® and COOLMAX® technologies, the fabrics address the modern consumer’s desire for versatile apparel that makes them look and feel comfortable all-day long without interrupting their busy lifestyles.
Calvin Klein has chosen to include LYCRA® FREEF!T® technology for added functionality and performance in their new range of 15 core casualwear items.
The LYCRA Company is supporting the first-ever virtual MarediModa tradeshow dedicated to swimwear.
WILMINGTON, DEL. – The LYCRA Company will debut its newest denim innovation, LYCRA® Anti-Slip Fiber, this month during the Kingpins24-Amsterdam online event. Each day of the virtual expo will explore a different theme impacting the global denim industry – Inspiration (Oct. 27), Innovation (Oct. 28), Fibers and Raw Materials (Oct. 29) and People and Social (Oct. 30) – via live-streamed and on-demand panels, seminars and interviews. Kingpins is transitioning its denim tradeshow for the third time to an online format amid COVID-19 concerns. Previous events in April and September drew more than 4,000 live stream viewers and more than 38,000 on-demand content views.
SHANGHAI, China – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place on September 23-25. Themed “RENEW, REDEFINE, REINFORCE”, the presence at the show will allow visitors to learn about the new LYCRA® Anti-Slip fiber technology. Other well-received technologies such as LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and COOLMAX® freshFX® technology will also be showcased.