News & Blog

CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

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EXPLORE SUSTAINABLE SOLUTIONS AT ISPO MUNICH

Jan 29, 2019

INVISTA is exhibiting products featuring EcoMade Technology at ISPO, the world’s largest multi-segment trade fair focused on sports, which starts on 3rd February 2019 in Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles, to offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers.

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INVISTA TO EXHIBIT SUSTAINABLE SOLUTIONS FOR TEXTILES AND APPAREL AT ISPO MUNICH

Jan 29, 2019

WILMINGTON, Del.– INVISTA Apparel and Advanced Textiles announced today that new products featuring the company’s EcoMade Technology will be on exhibit at the upcoming ISPO, the world’s largest multi-segment trade fair focused on sports, 3-6 February 2019, Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles and offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers. EcoMade technology is a key part of the company’s all-encompassing sustainability vision, in which product sustainability is a critical component.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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LULULEMON AND LYCRA® BRAND TEAM UP FOR SUCCESSFUL CO-BRANDING EFFORT

Nov 28, 2018

For the seventh consecutive year, LYCRA® brand collaborated with lululemon, the yoga-inspired athletic apparel brand, for the annual SeaWheeze festival in Vancouver, British Columbia. Held in late September, over 10,000 people attended the fun-filled event that included a half marathon, yoga classes, and a dance party. At check-in, participants visited an exclusive lululemon showcase store and a sports bra fitting analysis where they learned firsthand about the performance benefits LYCRA® fiber adds to the lululemon’s garments.

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CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

Nov 09, 2018

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

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