News & Blog

DRIVE RETAIL SELL-THROUGH WITH LYCRA® SPORT TECHNOLOGY POS TOOLS

Sep 06, 2018

This is the final post in a series that shows the advantages your business gains when it selects LYCRA® SPORT technology certified fabrics for your activewear and athleisure collections.

Learn how its patented PCE™ Index works and how it helps you select premium performance fabrics, and discover the many advantages the index offers brands and retailers including increased speed-to-market. Read on to learn how the unmatched marketing support available to LYCRA® SPORT technology customers can accelerate purchase intent and increase sales.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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SEE HOW LYCRA® SPORT PCE™ CERTIFIED FABRICS CAN INCREASE YOUR SPEED TO MARKET

Jul 10, 2018

Business challenge: Fabric selection is critical when creating performance activewear, but most brands don’t have in-house fabric scientists to help find the best fabric for a garment’s end use. How do you know a fabric’s performance benefits will survive the cut and sew and garment finishing process? How can you be sure the fabric you pick will perform as you think it will?

Choosing the wrong fabric can be a costly mistake that wastes time, money and slows your time to market.

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BE THE FIRST TO DISCOVER PIAVEMAITEX’S LYCRA® SPORT CERTIFIED FABRICS FOR ACTIVEWEAR

Jul 06, 2018

A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities

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Garment performance begins with using the best fiber ingredients available.

Jul 06, 2018

The Austrian family-run business Willy Hermann is one of the most important European manufacturers of circular stretch and warp knit fabrics, from standard gauges to fine and ultrafine.

Its registered trademark SUPERFINE® fabric range is remarkable for its completely homogeneous and smooth fabric surface and is sought-after worldwide.

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COVERER SPOTLIGHT: FULGAR

Jun 27, 2018

Main LYCRA® fiber distributor operating exclusively in Italy, Europe and Turkey, Fulgar is a leading company in the international man-made fiber industry that produces and distributes polyamide 6.6 and covered elastomers. Founded in the late 1970s in Castel Goffredo (Mantova), which is part of Italy's renowned hosiery region, Fulgar has become a highly respected sector leader that operates Europe's largest spinning mill. From chemicals to spinning, texturizing and all successive processes, the company's business model is founded on developing innovative products and solutions for the latest generation of textiles. LYCRA® brand interviewed Alan Garosi, Marketing Manager at Fulgar, to learn more about the company.

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