News & Blog

Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

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BRAND SPOTLIGHT: PULLIN

Apr 03, 2019

Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.

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CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

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EXPLORE SUSTAINABLE SOLUTIONS AT ISPO MUNICH

Jan 29, 2019

INVISTA is exhibiting products featuring EcoMade Technology at ISPO, the world’s largest multi-segment trade fair focused on sports, which starts on 3rd February 2019 in Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles, to offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers.

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INVISTA TO EXHIBIT SUSTAINABLE SOLUTIONS FOR TEXTILES AND APPAREL AT ISPO MUNICH

Jan 29, 2019

WILMINGTON, Del.– INVISTA Apparel and Advanced Textiles announced today that new products featuring the company’s EcoMade Technology will be on exhibit at the upcoming ISPO, the world’s largest multi-segment trade fair focused on sports, 3-6 February 2019, Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles and offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers. EcoMade technology is a key part of the company’s all-encompassing sustainability vision, in which product sustainability is a critical component.

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