News & Blog

Discover the secret to casual bra sales success: the LYCRA® Bra Fabric Finder™

Aug 02, 2018

The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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SEE HOW LYCRA® SPORT PCE™ CERTIFIED FABRICS CAN INCREASE YOUR SPEED TO MARKET

Jul 10, 2018

Business challenge: Fabric selection is critical when creating performance activewear, but most brands don’t have in-house fabric scientists to help find the best fabric for a garment’s end use. How do you know a fabric’s performance benefits will survive the cut and sew and garment finishing process? How can you be sure the fabric you pick will perform as you think it will?

Choosing the wrong fabric can be a costly mistake that wastes time, money and slows your time to market.

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BE THE FIRST TO DISCOVER PIAVEMAITEX’S LYCRA® SPORT CERTIFIED FABRICS FOR ACTIVEWEAR

Jul 06, 2018

A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities

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