News & Blog

VOICE OF THE EXPERT: JERRY YAN

May 29, 2019

On May 16, The LYCRA Company opened its brand new, state-of-the-art research & Development (R&D) lab in Nanhai, China. The Advanced Textile Innovation Center (ATIC) represents a significant increase in the U.S.-based firm’s global R&D capabilities and demonstrates its commitment to providing exceptional service to its customers in Asia. The lab will help mills, brands and retailers, as well as Western-based companies with local sourcing offices, accelerate the development of innovative garment solutions that meet apparel market needs and add value to customer’s products.

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The LYCRA Company Opens Advanced Textile Innovation Center in China

May 16, 2019

WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

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Introducing RectoVerso Premium Sportswear for Women

May 06, 2019

Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.

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Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

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BRAND SPOTLIGHT: PULLIN

Apr 03, 2019

Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.

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LYCRA® BRAND TEAMS UP WITH REFINERY29 TO MAKE INTIMATE APPAREL SHOPPING EASY FOR MILLENNIALS

Mar 15, 2019

The LYCRA Company has developed a co-branded marketing campaign with Refinery29 (R29), a leading digital media and entertainment company for millennial women, to promote intimate apparel featuring LYCRA® fiber for spring. The campaign features shapewear by MAIDENFORM and bras by SPANX, WACOAL and SKARLETT BLUE. This program follows successfully executed digital media programs that previously promoted denim and activewear featuring LYCRA® fiber.
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CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
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LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

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