News & Blog

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

SHANGHAI, China — INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX® and THERMOLITE® brands, today held a recruitment event named “LYCRA® MOVES™ Campus” for students at Donghua University. The company is in the process of seeking talent to fill technical positions at its Innovation Center opening in Nanhai, Foshan next year.

For the seventh consecutive year, LYCRA® brand collaborated with lululemon, the yoga-inspired athletic apparel brand, for the annual SeaWheeze festival in Vancouver, British Columbia. Held in late September, over 10,000 people attended the fun-filled event that included a half marathon, yoga classes, and a dance party. At check-in, participants visited an exclusive lululemon showcase store and a sports bra fitting analysis where they learned firsthand about the performance benefits LYCRA® fiber adds to the lululemon’s garments.

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

prAna, a California-based clothing company for active and socially-conscious consumers, has joined the LYCRA® Insiders social media millennial influencer campaign currently running on Refinery29, a leading digital media platform featuring shoppable fashion editorial content.

The Activewear Challenge:

Consumers are increasingly demanding activewear that optimizes performance, but comfort is often neglected. And it’s often difficult for brands and retailers to know how most fabrics will perform after design and cutting. Because they don’t have in-house fabric scientists who can test fabric performance, they often pick a fabric based on cost or pattern. This can lead to underperforming fabrics or fabrics that fail to meet consumer expectations, which results in complaints, product returns and dissatisfied customers. How can you increase consumer satisfaction and brand loyalty?

NEXTIL, a merge of Dogi and Ritex, is well known for its high-quality knitted intimate apparel and swimwear fabrics and its long-standing collaboration with the LYCRA® brand.

Aydin Orme is one of the largest textile mills in Europe and is renowned for its innovative approach and emphasis on quality and R&D. The Turkish company has been manufacturing fabrics for the underwear, outerwear and home textiles segments for over 40 years and exports to over 30 countries worldwide.

This is the final post in a series that shows the advantages your business gains when it selects LYCRA® SPORT technology certified fabrics for your activewear and athleisure collections.

Learn how its patented PCE™ Index works and how it helps you select premium performance fabrics, and discover the many advantages the index offers brands and retailers including increased speed-to-market. Read on to learn how the unmatched marketing support available to LYCRA® SPORT technology customers can accelerate purchase intent and increase sales.

GUANGZHOU, China - INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX®, and THERMOLITE® brands, has awarded scholarships to 22 students from the School of Chemistry and Chemical Engineering at South China University of Technology (SCUT).