JoyLab™ is a woman’s activewear and athleisure line available exclusively at Target. The retailer has worked closely with LYCRA® brand and Refinery29 (R29) to develop a compelling co-branded marketing campaign to promote its new activewear set made with revolutionary LYCRA® FitSense™ technology.
On May 16, The LYCRA Company opened its brand new, state-of-the-art research & Development (R&D) lab in Nanhai, China. The Advanced Textile Innovation Center (ATIC) represents a significant increase in the U.S.-based firm’s global R&D capabilities and demonstrates its commitment to providing exceptional service to its customers in Asia. The lab will help mills, brands and retailers, as well as Western-based companies with local sourcing offices, accelerate the development of innovative garment solutions that meet apparel market needs and add value to customer’s products.
WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
The LYCRA Company officially opened its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16, 2019. The 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.
Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.
Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.
Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.
Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.
