GUANGZHOU, China - INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX®, and THERMOLITE® brands, has awarded scholarships to 22 students from the School of Chemistry and Chemical Engineering at South China University of Technology (SCUT).
What happens when three industry leaders join forces to create a new direction in athleisure apparel? You get the latest Athfeat. collection, which is the result of an exciting collaboration between CALIK DENIM, ÖZAK TEKSTIL and INVISTA.
From the minute the INDX Intimate Apparel SS19 show opened its doors at the Cranmore Park Exhibition Centre in Solihull on 5 August, it was clear that the show was going to be a resounding success. Store owners and buyers for independent retailers, as well as large department stores, from all over the UK arrived in droves throughout the 3-day event.
The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.
Leading Indian fashion retail brand fbb is the preferred destination for young, trend-conscious shoppers seeking the latest in high quality fashion at affordable prices. So when the retailer launched its superior stretch range made with LYCRA® fiber, it wanted to let its nationwide customer base know all about it.
The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.
Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.
Business challenge: Fabric selection is critical when creating performance activewear, but most brands don’t have in-house fabric scientists to help find the best fabric for a garment’s end use. How do you know a fabric’s performance benefits will survive the cut and sew and garment finishing process? How can you be sure the fabric you pick will perform as you think it will?
Choosing the wrong fabric can be a costly mistake that wastes time, money and slows your time to market.
Best Pacific, one of the world’s leading providers of lingerie materials, is helping consumers pick the perfect casual bra with the launch of the new consumer-centric LYCRA® Bra Fabric Finder™ at the Paris Mode City Show.
German-based warp knit specialists Penn Textile Solutions and the LYCRA® brand have been designing new fabric concepts together, always with consumers’ needs front of mind.
A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities