News & Blog

INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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LYCRA® brand co-sponsors upcoming Kingpins Denim shows

Oct 16, 2017

Join the LYCRA® brand as it showcases its latest denim fabric innovations and hosts a free seminar at the upcoming Kingpins Shows in Amsterdam and New York (details below). Visitors will preview a new technology platform developed to make matching the right bi-stretch fabric to the right silhouette easier. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim.

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HALE DENIM MAKES ITS DEBUT

Oct 06, 2017

For its launch collection, HALE, a new denim brand sold exclusively through Amazon Prime, has harnessed the power of the LYCRA brand, a name consumers know and trust. To achieve its goal of creating “simply great denim” HALE adopted LYCRA® dualFX® technology for select styles in its fall collection. This best-in-class patented technology delivers all-day comfort, exceptional fit, and lasting performance that can’t be matched.
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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but INVISTA knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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INVISTA COLLABORATES WITH WHO WHAT WEAR TO PROMOTE DENIM BRANDS USING LYCRA® dualFX® TECHNOLOGY

Sep 05, 2017

WILMINGTON, Del. –  INVISTA -- owner of the LYCRA® brand and long an innovator in comfort, style and fit -- has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the FALL DENIM EDIT featuring 2017’s most fashionable and technically savvy jeans for women. What makes the featured jeans unique is the inclusion of LYCRA® dualFX® technology, the key ingredient that allows denim to keep its shape, all day, every day.
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Stretching the imagination

Jul 21, 2017

Global Denim, a 100% LYCRA® fiber user, has partnered with INVISTA to launch an impressive collection of fabrics that explore new dimensions of stretch and offer brand owners and retailers new possibilities to address market segmentation.

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