News & Blog

The LYCRA Company Opens Advanced Textile Innovation Center in China

May 16, 2019

WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

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Tejidos Royo and The LYCRA Company Team Up for New Wovens Capsule Collection

May 01, 2019

Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.

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Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

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TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


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BRAND SPOTLIGHT: PULLIN

Apr 03, 2019

Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.

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WHY CHOOSE LYCRA® FREEF!T® TECHNOLOGY?

Mar 01, 2019

THE CHALLENGE

In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

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