Advance Denim uses INVISTA fiber science to create global demand for its quality fabrics
The appearance of Advance Denim General Manager Ms Wang Zongwen as keynote speaker at the recent Transformers Conference - Denim by PV was fitting tribute to the influential position her company occupies on the world stage. Leading brands in Asia, Europe and the US look to this 30-year old Chinese producer for assured quality and fabric innovation.
When you work with INVISTA, you not only have access to leading brand name fibers consumers know and trust like LYCRA® brand, COOLMAX® and THERMOLITE® technologies, but you also have the opportunity to form exciting new partnerships with the potential to drive business growth. Recently, INVISTA collaborated with leading partners in the value chain – fabric mill CALIK DENIM and garment maker ÖZAK TEKSTİL, to create exciting new denim concept garments to pitch to brands and retailers. All of the garments featured the lasting performance of INVISTA technologies for denim.
GERRY WEBER, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with ÇALIK denim which features LYCRA® fiber to deliver enhanced comfort and a flexible fit.
The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, INVISTA Rendez-vous – the show within the show – was an essential stop.
The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.
INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.
Join the LYCRA® brand as it showcases its latest denim fabric innovations and hosts a free seminar at the upcoming Kingpins Shows in Amsterdam and New York (details below). Visitors will preview a new technology platform developed to make matching the right bi-stretch fabric to the right silhouette easier. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim.