News & Blog

The LYCRA Company Announces Gold Level Material Health Certificates for 25 of its LYCRA® fiber products

Jan 12, 2021

WILMINGTON, Del. – The LYCRA Company, a global leader in sustainable fiber solutions for the apparel industry, is pleased to announce that 25 of its LYCRA® fiber products have been awarded Material Health Certificates at the Gold Level by the Cradle to Cradle Products Innovation Institute. A listing of the products with Material Health Certificates, which are valid for two years, can be found on the company’s website and the website of the Cradle to Cradle Products Innovation Institute (see links below).

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The LYCRA Company and DNM DENIM Collaborate To Deliver Innovative New Denim Fabric with Power and Comfort

Dec 08, 2020

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, and DNM DENIM, a leading Turkish denim producer, have partnered to bring the next level of performance and aesthetics to the denim market. DNM DENIM’s revolutionary new fabric collection “Shaped’N Relaxed” brings together LYCRA® BEAUTY technology and LYCRA® FREEF!T® technology to offer consumers customized shaping as well as increased fit forgiveness and comfort, all in one fabric.

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EXPLORE THE “EXTRAORDINARY FUN CARNIVAL”

Dec 02, 2020

The LYCRA® brand recently hosted an immersive consumer experience in Chengdu (November 18-22). Another will happen in Hangzhou Dec. 2nd till Dec. 6th. The goal of the "Extraordinary Fun Carnival" was to raise consumer brand awareness and drive preference for garments with LYCRA® brand products in China. The events enabled the media, industry professionals and consumers to come together and discover the benefits of our innovations in a fun and engaging way. Web celebrities and social media influencers livestreamed programs to attract visitors to the carnival, who then serve as brand ambassadors sharing their own experiences on popular platforms.

Since the start of the global COVID-19 pandemic, consumers have been paying more attention to comfort, health and a wellness lifestyle, while still wanting to follow the latest fashion trends. The LYCRA® brand teamed up with leading fashion brands that brought these ideas to life such as LEE, Ubras, FILA, Peacebird, Anna Sui Active, VFU, Bananain, Caramella and CHONG. These brands promoted their garments with LYCRA® fiber at the carnival.

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ENHANCING COMFORT IN CASUALWEAR: Introducing SAPPHIRE FINISHING MILLS’ PREMIUM WOVENS POWERED BY LYCRA® Technologies

Nov 24, 2020

We have teamed up with leading global producer of premium woven fabrics, SAPPHIRE FINISHING MILLS LTD., to develop a collection of 20 quality fabrics aimed at enhancing comfort in casualwear. Featuring a range of innovative LYCRA® and COOLMAX® technologies, the fabrics address the modern consumer’s desire for versatile apparel that makes them look and feel comfortable all-day long without interrupting their busy lifestyles.

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CALZEDONIA PUTS SUSTAINABILITY FIRST WITH ITS NEW ECO DENIM LEGGING featuring LYCRA® dualFX® EcoMade technology

Nov 03, 2020

Ultra-slim fitting, super comfortable and sustainably produced denim are key expectations that today’s European consumers value when it comes to their denim. Calzedonia, one of our leading European hosiery and swim customers, is now launching a new denim legging that includes both LYCRA® EcoMade and LYCRA® T400® EcoMade fibers to address these consumer needs.

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LYCRA® Anti-Slip Fiber Takes Center Stage at Kingpins24-Amsterdam

Oct 23, 2020

WILMINGTON, DEL. – The LYCRA Company will debut its newest denim innovation, LYCRA® Anti-Slip Fiber, this month during the Kingpins24-Amsterdam online event. Each day of the virtual expo will explore a different theme impacting the global denim industry – Inspiration (Oct. 27), Innovation (Oct. 28), Fibers and Raw Materials (Oct. 29) and People and Social (Oct. 30) – via live-streamed and on-demand panels, seminars and interviews. Kingpins is transitioning its denim tradeshow for the third time to an online format amid COVID-19 concerns. Previous events in April and September drew more than 4,000 live stream viewers and more than 38,000 on-demand content views.

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