News & Blog

JOE’S JEANS AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Oct 14, 2019

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

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The LYCRA Company to Showcase Latest Innovations at Intertextile Shanghai

Sep 25, 2019

Shanghai, China – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place September 25-27. Visitors will have an opportunity to learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, and LYCRA® EcoMade fiber.

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LYCRA® BRAND KICKS OFF ANNUAL CONSUMER EVENT IN CHINA

Sep 24, 2019

Shanghai, China - The LYCRA® brand, the world’s original elastane fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced the groundbreaking innovation of LYCRA® FitSense™ technology and LYCRA® MyFit™ fiber.

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