News & Blog

WHY CHOOSE LYCRA® FREEF!T® TECHNOLOGY?

Mar 01, 2019

THE CHALLENGE

In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

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INVISTA TO EXHIBIT SUSTAINABLE SOLUTIONS FOR TEXTILES AND APPAREL AT ISPO MUNICH

Jan 29, 2019

WILMINGTON, Del.– INVISTA Apparel and Advanced Textiles announced today that new products featuring the company’s EcoMade Technology will be on exhibit at the upcoming ISPO, the world’s largest multi-segment trade fair focused on sports, 3-6 February 2019, Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles and offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers. EcoMade technology is a key part of the company’s all-encompassing sustainability vision, in which product sustainability is a critical component.

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MUNICH FABRIC START´S BLUEZONE: Let's meet there!

Jan 25, 2019

In a study* on denim consumers, we found that:

  • 65% of female respondents desire jeans that are easy to move in,
  • only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
  • Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

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The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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