News & Blog

WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

The LYCRA Company officially opened its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16, 2019. The 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

LYCRA® brand is always on the move! Whether we’re exhibiting, or supporting customers who are exhibiting, we travel the world to share the message: “It’s what’s inside that matters most.”

WILMINGTON, Del. – Shandong Ruyi Investment Holding, one of the leading textile and apparel companies in China, announced today that it has completed its acquisition of INVISTA’s Apparel & Advanced Textiles business. The transaction includes all associated assets and contracts.

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

SHANGHAI, China — INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX® and THERMOLITE® brands, today held a recruitment event named “LYCRA® MOVES™ Campus” for students at Donghua University. The company is in the process of seeking talent to fill technical positions at its Innovation Center opening in Nanhai, Foshan next year.

The LYCRA® XTRA LIFE™ fiber and MarediModa were made for one another. The innovative ingredient that revolutionized swim and beachwear and enabled dozens of brands and retailers to launch successful high value collections is the perfect partner for this important three-day trade event beginning November 6th.