News & Blog

LYCRA® BRAND CELEBRATES 60 YEARS OF GROUNDBREAKING INNOVATIONS

May 02, 2018

INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

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Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. INVISTA, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
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EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

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What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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Retailer Spotlight - Kurvenreich - Schwäbisch Gmünd, Germany

Nov 28, 2017

Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.

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