INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.
Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.
The winners of the LYCRA® fiber sponsored award at the 2018 Sterne der Wäsche event have been announced. Known as the “Oscars” of intimate apparel and swimwear retailers in Germany, the winners competed against dozens of creative displays in two categories. Congratulations to small store winner Kurvenreich of Schwäbisch Gmünd and retailer Maute-Benger of Stuttgart!
Penn Textile Solutions is a German mill with over 50 years’ experience producing innovative elastomeric knitted textiles for leading brands and retailers around the world. The company’s booth at the recent Salon International de la Lingerie, held 20-22 January 2018 in Paris, received a lot of foot traffic and inquiries from customers eager to learn more about this new collection.
Only the shop assistant knows what’s in that package – and she isn’t telling!
But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments.
As the proud headline sponsor of Underlines Magazine’s ninth annual Stars® Underlines Best Shop Awards, LYCRA® brand was delighted to participate in a glamorous evening gala held on November 10th at Shakespeare’s UnderGlobe in London.
Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.