Six years ago, Simone Pérèle , a brand renowned for its expertise in corsetry, entered the swimwear market with an offering designed to combine fashion and technology . From the very beginning, great care went into the selection of materials, which included LYCRA® fibre for its ability to deliver lasting comfort and fit to swimwear . Stéphanie Pérèle, head of the product division and grand-daughter of the company's founder, tells us about the process of creating the swimwear brand, and the essential part played by the fabric.
Renowned for elegant and bold patterns in its lingerie and swimwear fabrics, Rocle by Isabella, the printed textiles supplier, was recently named 2017 Designer of the Year at Interfilière Paris, an exhibition that focuses on lingerie and swimwear textiles and accessories. This coveted honour was bestowed on the firm by a vote of its peers. The award recognizes nearly 15 years of work dedicated to the underwear sector, and celebrates the creativity that has helped define Rocle by Isabella as an exclusive brand.
When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.
The LYCRA® brand offers the most comprehensive offering of specialty fiber solutions for innerwear and swimwear.
Summer is almost here and that means that women will soon be packing up their swimwear and jetting off to exciting beach holidays! To help ensure they have swimwear designed to survive the journey, LYCRA® brand will be promoting its LYCRA® XTRA LIFE™ fibre through its third window display contest. Swimwear made with this unique innovation lasts up to ten times longer than unprotected spandex, and resists the damage that chlorine, sunscreen, heat and UV rays can cause.
To drive purchase intent among consumers, SUNFLAIR® has successfully leveraged the power of the LYCRA® brand value and promoted its unique benefits for years. This strategy has paid off for the best-selling swimwear brand in Germany, owned by leading manufacturer Adolf Riedl.
Introducing the Brugnoli® Modern Leisure Collection of fabrics for swimwear, lingerie, sports and ready-to-wear. Most concepts in the capsule collection are powered by different LYCRA® fibre innovations and offer performance benefits that consumers desire today.
In 1959, a year after the invention of LYCRA® fibre, a new firm named Penn Elastic GmbH launched in Germany to develop and produce innovative elastomeric knitted textiles. Known today as Penn Textile Solutions (Penn), the firm is located in a 15,000 m2 state-of-the-art factory in Paderborn, Germany. An early adopter of LYCRA® fibre, Penn continues to produce fabric for intimate apparel that features the latest LYCRA® fibre innovations and technology solutions available today.