This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.
SHANGHAI, China — INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX® and THERMOLITE® brands, today held a recruitment event named “LYCRA® MOVES™ Campus” for students at Donghua University. The company is in the process of seeking talent to fill technical positions at its Innovation Center opening in Nanhai, Foshan next year.
The LYCRA® XTRA LIFE™ fiber and MarediModa were made for one another. The innovative ingredient that revolutionized swim and beachwear and enabled dozens of brands and retailers to launch successful high value collections is the perfect partner for this important three-day trade event beginning November 6th.
The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.
LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, INVISTA and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.
GUANGZHOU, China - INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX®, and THERMOLITE® brands, has awarded scholarships to 22 students from the School of Chemistry and Chemical Engineering at South China University of Technology (SCUT).
From the minute the INDX Intimate Apparel SS19 show opened its doors at the Cranmore Park Exhibition Centre in Solihull on 5 August, it was clear that the show was going to be a resounding success. Store owners and buyers for independent retailers, as well as large department stores, from all over the UK arrived in droves throughout the 3-day event.
Calzedonia is a leading Italian legwear and beachwear retailer renowned for its stylish fashions featuring the latest and greatest LYCRA® fiber innovations. In order to increase consumer purchase intent and drive retail sales of its Indonesia swim collection for summer 2018, Calzedonia partnered with LYCRA® brand to launch a 360o consumer activation promoting its use of LYCRA® XTRA LIFE™ fiber.
Leading Indian fashion retail brand fbb is the preferred destination for young, trend-conscious shoppers seeking the latest in high quality fashion at affordable prices. So when the retailer launched its superior stretch range made with LYCRA® fiber, it wanted to let its nationwide customer base know all about it.
The women’s fitness apparel brand CALIA by Carrie Underwood, which the country music superstar launched in 2015, is now using LYCRA® XTRA LIFE™ technology in the majority of its swimwear styles. This unique innovation delivers best-in-class performance benefits that differentiates CALIA by Carrie Underwood’s swimwear and will make this popular brand even more appealing to consumers.