News & Blog

RIDING THE LYCRA® BRAND AT CANNES

Nov 05, 2018

The LYCRA® XTRA LIFE™ fiber and MarediModa were made for one another. The innovative ingredient that revolutionized swim and beachwear and enabled dozens of brands and retailers to launch successful high value collections is the perfect partner for this important three-day trade event beginning November 6th.

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Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, INVISTA and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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Hottest London Swimwear Show to Date!

Aug 01, 2018

On 22 – 24 July, London played host to some of the best designs and inspiring innovations in swimwear, beachwear and accessories as over 80 exceptional exhibitors from around the globe came together for the 10th annual London Swimwear Show. With visitor numbers were up on last year, enthusiastic buyers and retailers from independent stores, as well as large department stores and chains, poured in through the doors of London’s Radisson Blu Portman to meet the exhibitors.
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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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