GUANGZHOU, China - INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX®, and THERMOLITE® brands, has awarded scholarships to 22 students from the School of Chemistry and Chemical Engineering at South China University of Technology (SCUT).
From the minute the INDX Intimate Apparel SS19 show opened its doors at the Cranmore Park Exhibition Centre in Solihull on 5 August, it was clear that the show was going to be a resounding success. Store owners and buyers for independent retailers, as well as large department stores, from all over the UK arrived in droves throughout the 3-day event.
Leading Indian fashion retail brand fbb is the preferred destination for young, trend-conscious shoppers seeking the latest in high quality fashion at affordable prices. So when the retailer launched its superior stretch range made with LYCRA® fiber, it wanted to let its nationwide customer base know all about it.
The women’s fitness apparel brand CALIA by Carrie Underwood, which the country music superstar launched in 2015, is now using LYCRA® XTRA LIFE™ technology in the majority of its swimwear styles. This unique innovation delivers best-in-class performance benefits that differentiates CALIA by Carrie Underwood’s swimwear and will make this popular brand even more appealing to consumers.
The 10th London Swimwear Show opens its doors on July 22nd at the capital’s Radisson Blu Hotel. It will be the biggest and best yet with over 80 UK and international swim, beachwear and accessory brands competing for the attention of independent retailers and boutiques from all parts of the UK, and specialist buyers from national chains.
The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.
Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.
INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.
