News & Blog

EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

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What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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Retailer Spotlight - Kurvenreich - Schwäbisch Gmünd, Germany

Nov 28, 2017

Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.

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