News & Blog

Putting her best foot forward

Jul 24, 2018

We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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COVERER SPOTLIGHT: FULGAR

Jun 27, 2018

Main LYCRA® fiber distributor operating exclusively in Italy, Europe and Turkey, Fulgar is a leading company in the international man-made fiber industry that produces and distributes polyamide 6.6 and covered elastomers. Founded in the late 1970s in Castel Goffredo (Mantova), which is part of Italy's renowned hosiery region, Fulgar has become a highly respected sector leader that operates Europe's largest spinning mill. From chemicals to spinning, texturizing and all successive processes, the company's business model is founded on developing innovative products and solutions for the latest generation of textiles. LYCRA® brand interviewed Alan Garosi, Marketing Manager at Fulgar, to learn more about the company.

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LYCRA® BRAND CELEBRATES 60 YEARS OF GROUNDBREAKING INNOVATIONS

May 02, 2018

INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

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Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. INVISTA, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
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It’s a hold-up!

Feb 05, 2018

Thousands of fashion conscious women will be happy victims of this year’s legwear ambush. Hold-ups - the new segment hotspot - look set to capture even greater market share in the months ahead thanks to the creativity of some inspired designers.

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