News & Blog

The irresistible appeal of fine fabrics and creative flair

May 09, 2018

Maison Lejaby plays games with traditional lingerie concepts to create its highly personalized styles. Its unique appeal, according to Design and Image Director Pascale Renaux, owes much to the brand’s use of top-quality, high-performance fabrics, adding touches of Leavers lace and embroidery to balance elegance and functionality.
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LYCRA® BRAND CELEBRATES 60 YEARS OF GROUNDBREAKING INNOVATIONS

May 02, 2018

INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

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Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. INVISTA, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
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CARREFOUR’S TEX BRAND LAUNCHES NEW LINGERIE LINE

Apr 12, 2018

Following the successful launch of its range of TEX SPORT sports bras made with LYCRA® SPORT technology last summer, French hypermarket chain Carrefour is ready to launch its next collection featuring LYCRA® fiber. A new premium lingerie line under the TEX brand name will be available in 274 stores in 51 French city markets beginning on 8 April 2018. The althleisure-inspired collection of eight casual bras and three briefs feature beautiful, all-over mesh lace made with LYCRA® fiber for greater comfort and fit. The line offers women elegance and comfort at an attractive price point.

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EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

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For Chantal Thomass, fabric is a never-ending source of inspiration

Feb 01, 2018

Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.

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What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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