News & Blog

The LYCRA Company Opens Advanced Textile Innovation Center in China

May 16, 2019

WILMINGTON, Del. – The LYCRA Company, a leading provider of fiber and technology solutions for the global apparel and personal care industries, announced today it will officially open its new Advanced Textile Innovation Center (ATIC) in Nanhai, China on May 16. The new 4,500-square-meter Research & Development (R&D) laboratory, which is the company’s fourth, represents a significant increase in the U.S.-based firm’s global R&D capabilities.

Learn More

Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

Learn More

LYCRA® BRAND TEAMS UP WITH REFINERY29 TO MAKE INTIMATE APPAREL SHOPPING EASY FOR MILLENNIALS

Mar 15, 2019

The LYCRA Company has developed a co-branded marketing campaign with Refinery29 (R29), a leading digital media and entertainment company for millennial women, to promote intimate apparel featuring LYCRA® fiber for spring. The campaign features shapewear by MAIDENFORM and bras by SPANX, WACOAL and SKARLETT BLUE. This program follows successfully executed digital media programs that previously promoted denim and activewear featuring LYCRA® fiber.
Learn More

Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
Learn More

LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

Learn More