News & Blog

Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, INVISTA and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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Meet Cheynet, LYCRA® fiber mill of the month

Aug 21, 2018

At the end of 2016, leading elastic narrows producer Cheynet restructured its range by enduse segment for greater simplicity and clarity. In January 2018, it was named ‘Creator of the Year’ at the Salon Interfilière. Director General Kerim Hellali shares his ambitions and reflects on Cheynet’s long-standing links to LYCRA® fiber.

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Discover the secret to casual bra sales success: the LYCRA® Bra Fabric Finder™

Aug 02, 2018

The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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BEST PACIFIC UNVEILS NEW CASUAL BRA FABRIC COLLECTION AND BFF PROGRAM

Jul 06, 2018

Best Pacific is showcasing a comprehensive new fabric collection for casual bras, as well as the new consumer version of the LYCRA® Bra Fabric Finder™ program at the upcoming Unique by Mode City Show. Visit booth (Pavilion 3, A16) to learn how the BFF consumer program works, see how it helps consumers find the perfect casual bra, explore Best Pacific’s collection of certified fabrics, and view the interactive display of POS materials available to brands and retailers that use qualifying fabrics. The Paris show is the first stop in Best Pacific’s rollout of the program and its collection.

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