News & Blog

CARREFOUR’S TEX BRAND LAUNCHES NEW LINGERIE LINE

Apr 12, 2018

Following the successful launch of its range of TEX SPORT sports bras made with LYCRA® SPORT technology last summer, French hypermarket chain Carrefour is ready to launch its next collection featuring LYCRA® fiber. A new premium lingerie line under the TEX brand name will be available in 274 stores in 51 French city markets beginning on 8 April 2018. The althleisure-inspired collection of eight casual bras and three briefs feature beautiful, all-over mesh lace made with LYCRA® fiber for greater comfort and fit. The line offers women elegance and comfort at an attractive price point.

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EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

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For Chantal Thomass, fabric is a never-ending source of inspiration

Feb 01, 2018

Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.

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What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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Meet Brand of the month: NATURANA

Dec 06, 2017

Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is celebrating its centennial. Renowned for its ability to combine creative fashion design with the science of the perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the firm’s top priority from day one. This explains why NATURANA became one of the first firms to use fabrics with LYCRA® fibre in its lingerie. In fact, for nearly 60 years, NATURANA has implemented almost every new fiber innovation or platform that the LYCRA® brand has presented to them.

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