INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.
Following the successful launch of its range of TEX SPORT sports bras made with LYCRA® SPORT technology last summer, French hypermarket chain Carrefour is ready to launch its next collection featuring LYCRA® fiber. A new premium lingerie line under the TEX brand name will be available in 274 stores in 51 French city markets beginning on 8 April 2018. The althleisure-inspired collection of eight casual bras and three briefs feature beautiful, all-over mesh lace made with LYCRA® fiber for greater comfort and fit. The line offers women elegance and comfort at an attractive price point.
Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.
The winners of the LYCRA® fiber sponsored award at the 2018 Sterne der Wäsche event have been announced. Known as the “Oscars” of intimate apparel and swimwear retailers in Germany, the winners competed against dozens of creative displays in two categories. Congratulations to small store winner Kurvenreich of Schwäbisch Gmünd and retailer Maute-Benger of Stuttgart!
Penn Textile Solutions is a German mill with over 50 years’ experience producing innovative elastomeric knitted textiles for leading brands and retailers around the world. The company’s booth at the recent Salon International de la Lingerie, held 20-22 January 2018 in Paris, received a lot of foot traffic and inquiries from customers eager to learn more about this new collection.
LYCRA® brand team members gathered in New York City this week to attend the Femmy Awards, the premier event of the Intimate Apparel Industry. The Underfashion Club, a charitable organization comprised of industry professionals, hosted the fundraising gala at Cipriani 42nd Street on February 6.
Chantal Thomass, an emblematic figure in the lingerie world, made her mark in the mid-1970s by reviving demand for intimate apparel in the purest French tradition. Chantal - among the first to exploit the full potential of LYCRA® fibre in her collections and remains a firm believer that comfort is as important to women’s sense of wellbeing as seductive appearance - shares creative secrets based on her appreciation of fine fabrics.
Only the shop assistant knows what’s in that package – and she isn’t telling!
But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments.