News & Blog

Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

Learn More

Learn About the Cutting-Edge Technology Powering arena Bodylift Shaping Swimwear

Jun 06, 2018

The Italian swimwear brand arena is renowned for outfitting world-class competitive swimmers. Its new Summer 2018 Bodylift Shaping Swimwear collection is once again made with technologically advanced Sensitive® Fit Fabric by Eurojersey. The fabric is powered by LYCRA® BEAUTY technology, which offers women a flattering shaping effect that helps them look, feel and perform their best in or out of the pool.

Learn More

LYCRA® BRAND CELEBRATES 60 YEARS OF GROUNDBREAKING INNOVATIONS

May 02, 2018

INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

Learn More

Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. INVISTA, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
Learn More

EXPERIENCE THE LATEST LYCRA® BRAND INNOVATIONS AT EMITEX

Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

Learn More

What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

Learn More