News & Blog

What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

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Retailer Spotlight - Kurvenreich - Schwäbisch Gmünd, Germany

Nov 28, 2017

Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.

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INVISTA shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of INVISTA Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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Simone Pérèle puts fabric at the heart of design

Jul 17, 2017

Six years ago, Simone Pérèle , a brand renowned for its expertise in corsetry, entered the swimwear market with an offering designed to combine fashion and technology . From the very beginning, great care went into the selection of materials, which included LYCRA® fibre for its ability to deliver lasting comfort and fit to swimwear . Stéphanie Pérèle, head of the product division and grand-daughter of the company's founder, tells us about the process of creating the swimwear brand, and the essential part played by the fabric.

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