Six years ago, Simone Pérèle , a brand renowned for its expertise in corsetry, entered the swimwear market with an offering designed to combine fashion and technology . From the very beginning, great care went into the selection of materials, which included LYCRA® fibre for its ability to deliver lasting comfort and fit to swimwear . Stéphanie Pérèle, head of the product division and grand-daughter of the company's founder, tells us about the process of creating the swimwear brand, and the essential part played by the fabric.
arena water instinct is a global performance swimwear brand based in Italy and renowned for outfitting world champion swimmers. The brand’s innovative Summer 2017 collection of Bodylift Shaping Swimwear is made with LYCRA® BEAUTY fiber, which delivers exceptional comfort, fit and a flattering shaping effect that women will love.
When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.
The LYCRA® brand offers the most comprehensive offering of specialty fiber solutions for innerwear and swimwear.
Summer is almost here and that means that women will soon be packing up their swimwear and jetting off to exciting beach holidays! To help ensure they have swimwear designed to survive the journey, LYCRA® brand will be promoting its LYCRA® XTRA LIFE™ fibre through its third window display contest. Swimwear made with this unique innovation lasts up to ten times longer than unprotected spandex, and resists the damage that chlorine, sunscreen, heat and UV rays can cause.
To drive purchase intent among consumers, SUNFLAIR® has successfully leveraged the power of the LYCRA® brand value and promoted its unique benefits for years. This strategy has paid off for the best-selling swimwear brand in Germany, owned by leading manufacturer Adolf Riedl.
In 1959, a year after the invention of LYCRA® fibre, a new firm named Penn Elastic GmbH launched in Germany to develop and produce innovative elastomeric knitted textiles. Known today as Penn Textile Solutions (Penn), the firm is located in a 15,000 m2 state-of-the-art factory in Paderborn, Germany. An early adopter of LYCRA® fibre, Penn continues to produce fabric for intimate apparel that features the latest LYCRA® fibre innovations and technology solutions available today.
Swimwear Anywhere, Inc. has introduced sophisticated swimwear for brands Beach House and Coco Reef that incorporates LYCRA® XTRA LIFE™ fiber for a lasting fit and provides protection against numerous external elements such as chlorine, sunscreen and heat. A major trend in the swimwear industry today is the integration of performance fibers for added functionality.
The successful long-term partnership between EUROJERSEY, creator of Sensitive® Fabrics, and INVISTA, owner of the LYCRA® brand, has resulted in an innovative new co-branded communication tool. INVISTA developed Swimwear Attitudes, which has a travel and lifestyle magazine look, to support EUROJERSEY’s Sensitive® Fabrics Powered by LYCRA® brand. The swim line, which contains a high percentage of LYCRA® fibre, is recognized as a premium and innovative fabric that is preferred by many of the most iconic apparel brands worldwide.