News & Blog

Retailer Spotlight - Kurvenreich - Schwäbisch Gmünd, Germany

Nov 28, 2017

Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.

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INVISTA shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of INVISTA Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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Simone Pérèle puts fabric at the heart of design

Jul 17, 2017

Six years ago, Simone Pérèle , a brand renowned for its expertise in corsetry, entered the swimwear market with an offering designed to combine fashion and technology . From the very beginning, great care went into the selection of materials, which included LYCRA® fibre for its ability to deliver lasting comfort and fit to swimwear . Stéphanie Pérèle, head of the product division and grand-daughter of the company's founder, tells us about the process of creating the swimwear brand, and the essential part played by the fabric.

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Introducing REARD PARIS Swimwear Powered by LYCRA® XTRA LIFE™ Technology

May 31, 2017

When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.

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German Swimwear Shoppers Encouraged to “Take Off with LYCRA® Fibre”

Apr 25, 2017

Summer is almost here and that means that women will soon be packing up their swimwear and jetting off to exciting beach holidays! To help ensure they have swimwear designed to survive the journey, LYCRA® brand will be promoting its LYCRA® XTRA LIFE™ fibre through its third window display contest. Swimwear made with this unique innovation lasts up to ten times longer than unprotected spandex, and resists the damage that chlorine, sunscreen, heat and UV rays can cause.

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