News & Blog

Simone Pérèle puts fabric at the heart of design

Jul 17, 2017

Six years ago, Simone Pérèle , a brand renowned for its expertise in corsetry, entered the swimwear market with an offering designed to combine fashion and technology . From the very beginning, great care went into the selection of materials, which included LYCRA® fibre for its ability to deliver lasting comfort and fit to swimwear . Stéphanie Pérèle, head of the product division and grand-daughter of the company's founder, tells us about the process of creating the swimwear brand, and the essential part played by the fabric.

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Introducing REARD PARIS Swimwear Powered by LYCRA® XTRA LIFE™ Technology

May 31, 2017

When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.

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German Swimwear Shoppers Encouraged to “Take Off with LYCRA® Fibre”

Apr 25, 2017

Summer is almost here and that means that women will soon be packing up their swimwear and jetting off to exciting beach holidays! To help ensure they have swimwear designed to survive the journey, LYCRA® brand will be promoting its LYCRA® XTRA LIFE™ fibre through its third window display contest. Swimwear made with this unique innovation lasts up to ten times longer than unprotected spandex, and resists the damage that chlorine, sunscreen, heat and UV rays can cause.

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Meet Customer of the Month: Penn Textile Solutions

Mar 15, 2017

In 1959, a year after the invention of LYCRA® fibre, a new firm named Penn Elastic GmbH launched in Germany to develop and produce innovative elastomeric knitted textiles. Known today as Penn Textile Solutions (Penn), the firm is located in a 15,000 m2 state-of-the-art factory in Paderborn, Germany. An early adopter of LYCRA® fibre, Penn continues to produce fabric for intimate apparel that features the latest LYCRA® fibre innovations and technology solutions available today.

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SWIMWEAR ATTITUDES Showcases Apparel Made with Sensitive® Fabrics Powered by LYCRA® Brand

Feb 17, 2017

The successful long-term partnership between EUROJERSEY, creator of Sensitive® Fabrics, and INVISTA, owner of the LYCRA® brand, has resulted in an innovative new co-branded communication tool. INVISTA developed Swimwear Attitudes, which has a travel and lifestyle magazine look, to support EUROJERSEY’s Sensitive® Fabrics Powered by LYCRA® brand. The swim line, which contains a high percentage of LYCRA® fibre, is recognized as a premium and innovative fabric that is preferred by many of the most iconic apparel brands worldwide.

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