News & Blog

Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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LYCRA® BRAND CELEBRATES 60 YEARS OF GROUNDBREAKING INNOVATIONS

May 02, 2018

INVISTA, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

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Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. INVISTA, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
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Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, INVISTA Rendez-vous – the show within the show – was an essential stop.

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INVISTA shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of INVISTA Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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