News & Blog

Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, INVISTA Rendez-vous – the show within the show – was an essential stop.

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INVISTA shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of INVISTA Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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TRIUMPH TRUE SHAPE SENSATION LINE FEATURES LYCRA® BEAUTY TECHNOLOGY

Oct 20, 2017

Triumph, one of the world’s largest intimate apparel brands, has selected LYCRA® SHAPING technology to create its True Shape Sensation line of shaping apparel for women. The line features a wide range of products including panties, bras, bodysuits and girdles. Each garment is designed to offer different levels of support and control to comfortably shape curves and smooth out imperfections, while delivering an exceptional fit. 

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INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

May 22, 2017

INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”

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INVISTA Concludes Another Stunning Show at SIUF China

May 05, 2017

INVISTA recently participated in the 12th edition of SIUF, the China (Shenzhen) International Brand Underwear Fair, and its LYCRA® brand booth was very popular with show visitors. INVISTA set off a fashion whirlwind during the exhibition with its presentation of industry-leading insights, a colorful lingerie catwalk, and its diverse technological innovations.

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LYCRA® brand tells a Story of Movement

Dec 16, 2016

The LYCRA® brand released its new campaign for 2016 in China – The difference that makes the difference – initiating the LYCRA ® brand mission to help people make their life a movement.
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