News & Blog

INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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TRIUMPH TRUE SHAPE SENSATION LINE FEATURES LYCRA® BEAUTY TECHNOLOGY

Oct 20, 2017

Triumph, one of the world’s largest intimate apparel brands, has selected LYCRA® SHAPING technology to create its True Shape Sensation line of shaping apparel for women. The line features a wide range of products including panties, bras, bodysuits and girdles. Each garment is designed to offer different levels of support and control to comfortably shape curves and smooth out imperfections, while delivering an exceptional fit. 

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LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

May 22, 2017

INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”

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INVISTA Concludes Another Stunning Show at SIUF China

May 05, 2017

INVISTA recently participated in the 12th edition of SIUF, the China (Shenzhen) International Brand Underwear Fair, and its LYCRA® brand booth was very popular with show visitors. INVISTA set off a fashion whirlwind during the exhibition with its presentation of industry-leading insights, a colorful lingerie catwalk, and its diverse technological innovations.

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LYCRA® brand tells a Story of Movement

Dec 16, 2016

The LYCRA® brand released its new campaign for 2016 in China – The difference that makes the difference – initiating the LYCRA ® brand mission to help people make their life a movement.
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Shanghai showtime

Dec 06, 2016

Shanghai Intertextile, one of China’s most influential trade shows, goes from strength to strength. The three-day event held in mid-October was the setting for INVISTA Rendezvous 2016 which attracted a stream of specialist mills, designers, brand owners and retailers on the lookout for business-building ideas.
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Get to know Brugnoli: LYCRA® brand customer of the month

Nov 10, 2016

Brugnoli® is a leading Italian mill that creates beautiful premium circular knit fabrics for swimwear, lingerie, sportswear & athleisure and ready-to-wear. Brugnoli® is renowned internationally for its creativity and for the excellence of its fabric collections—especially the jacquard fabrics they have been passionately developing for over 40 years. Founded by two brothers in 1952, today Brugnoli® is steeped in family tradition and is constantly innovating, investing in new equipment and adopting state-of-the-art technologies to create quality fabrics with a unique hand-feel that sets them apart. 

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LYCRA® MOVES™ BUENOS AIRES

Sep 15, 2016

Fashion media and customers from across the apparel value chain gathered in Buenos Aires, Argentina last month to attend a fashion trends event organized by INVISTA, owner of the LYCRA® brand. 
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