Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.
Shanghai, China – The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place September 25-27. Visitors will have an opportunity to learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, and LYCRA® EcoMade fiber.
The LYCRA Company is exhibiting its latest products at Intertextile Shanghai, which takes place 25-27 September.
Shanghai, China － The LYCRA® brand, the world’s original elastane fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced the groundbreaking innovation of LYCRA® FitSense™ technology and LYCRA® MyFit™ fiber.
WILMINGTON, Del. – The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content. The company also announced plans to convert the majority of COOLMAX® and THERMOLITE® fiber products to include recycled content by the end of 2021. The official launch will take place at Intertextile Shanghai, September 25-27.
After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.
Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Activewear and athleisure consumers desire lightweight, comfortable, great-fitting garments that move with them and provide targeted support, while intimate apparel consumers desire lightweight, comfortable bras and shapewear that provide lift, shaping and support. Garment makers, designers, brands and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!