News & Blog

Watch: Apparel Made with LYCRA® Fiber and Technologies Hits Colombiatex Catwalk

Mar 02, 2020

The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America. A safari-inspired booth welcomed between 100 and 200 attendees per day during the three-day event in Medellín, showcasing LYCRA® EcoMade fiber, LYCRA® T400® EcoMade fiber, COOLMAX® EcoMade fiber, and LYCRA® MyFit™ fiber – as well as information about the Planet Agenda sustainability platform – to mills, brands, garment makers and journalists.

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Seasonal Social Media Campaign Delivers Win-Win for LYCRA® and Gildan®

Feb 24, 2020

For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® fibers and technologies – including LYCRA® XCEPTIONELLE™ , LYCRA® FUSION™  and LYCRA® ENERGIZE™  – for style, shape and comfort. Last fall, the partners tapped seven influential fashion bloggers for a series of authentic Instagram and Facebook posts showcasing the legwear lines.

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Why the Legwear Industry Turns to The LYCRA Company for the Latest Looks and Tech Trends

Feb 19, 2020

For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration. Each year, the company releases a global legwear trends forecast and partners with the fashion experts at Stijlinstituut Amsterdam to create an accompanying capsule collection of socks, hosiery and seamless featuring fiber innovations from brands like LYCRA® fiber, COOLMAX® and THERMOLITE® that deliver the latest in fit, comfort and performance benefits.

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The LYCRA Company to Exhibit Newest LYCRA® Brand Innovations at ISPO Munich

Jan 23, 2020

WILMINGTON, Del. – The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.

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Jan 06, 2020

WILMINGTON, DEL. – The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021. Each year the fashion experts from Stijlinstituut Amsterdam create a capsule collection that showcases the latest legwear innovations from the Company’s portfolio of brands including LYCRA®, COOLMAX® and THERMOLITE® brands.

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The LYCRA Company Launches New Trademark Protection Campaign

Nov 22, 2019

The LYCRA Company has launched a new 360-degree trademark protection advertising campaign that sends a strong message about LYCRA® brand infringement to the legwear industry. The ad explains how The LYCRA Company fiercely protects the integrity of its flagship brand and warns against creating counterfeit hosiery garments that can damage the consumer’s perception of the LYCRA® brand.

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Nov 18, 2019

WILMINGTON, DEL. – The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard). LYCRA® EcoMade fiber is the company’s first branded spandex that is made with pre-consumer recycled materials. This offering will be the primary focus of The LYCRA® Company’s booth at the Kingpins New York denim trade show, November 19-20.

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