News & Blog

Shanghai success

Oct 30, 2017

The 2017 edition of Intertextile Shanghai gave a further boost to the reputation of China’s most influential trade show, attracting mills, designers, brand owners, retailers and media from across the region. For many, INVISTA Rendez-vous – the show within the show – was an essential stop.

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INVISTA shares China Intellectual Property awareness report at Intertextile Shanghai

Oct 30, 2017

A timely seminar on innovation and IP was high on the agenda of INVISTA Rendez-vous at the recent Intertextile Shanghai trade event.

The rise of e-commerce has contributed to growing concern about IP protection. INVISTA commissioned LEWIS Communications, an independent communications research agency, to work with a number of media organizations to better understand the levels of IP awareness and the issues and challenges the apparel industry faces in this respect.

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INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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Bra Breakthrough at Interfilière Paris

Jul 08, 2017

Most people in the intimate apparel business agree that growing consumer preference for casual bras is a big market opportunity – but one that poses special challenges for designers. The so-called ‘casualization’ of this garment category blurs traditional segmentation lines and calls for a new approach to optimizing support, shaping and comfort.

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INVISTA Concludes Another Stunning Show at SIUF China

May 05, 2017

INVISTA recently participated in the 12th edition of SIUF, the China (Shenzhen) International Brand Underwear Fair, and its LYCRA® brand booth was very popular with show visitors. INVISTA set off a fashion whirlwind during the exhibition with its presentation of industry-leading insights, a colorful lingerie catwalk, and its diverse technological innovations.

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LYCRA® brand tells a Story of Movement

Dec 16, 2016

The LYCRA® brand released its new campaign for 2016 in China – The difference that makes the difference – initiating the LYCRA ® brand mission to help people make their life a movement.
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Mens’ Underwear Featuring LYCRA® Fiber is a Knockout

Dec 14, 2016

KNOCKOUT is the theme of an editorial section featuring men’s underwear in the autumn issue of CYL magazine. Sponsored by LYCRA® fiber, the dynamic layout is set in a boxing gym and beautifully illustrates how sport is influencing men’s intimate fashion. Emblems, graphic lines, intense colors and bold finishes are designed to appeal to younger, more active and fashion-conscious men.

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