News & Blog

Meet with LYCRA® brand and learn more about LYCRA® XTRA LIFE™ fiber, the must-have fiber for premium swimwear, at the upcoming London Swimwear Show. The exhibition takes place 21-23 July 2019 at a brand new venue this year, County Hall on London’s Southbank by etc.venues, which overlooks Big Ben and the London Eye. The show attracts buyers and retailers from small independent shops to large department stores, who are looking for the latest styles and innovations in swimwear.

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

The LYCRA Company is exhibiting products featuring EcoMade Technology at Performance Days, Munich, Germany, May 8th-9th 2019.

Following a successful launch at IDEA19 in Miami Beach, The LYCRA Company is traveling the globe to roll out its latest innovation for the hygiene industry: T859 LYCRA HyFit® fiber. The next stop is the China International Disposable Paper Expo (CIDPEX), the largest disposable hygiene product exhibition in the world.

Visit The LYCRA Company stand at Kingpins Amsterdam (10-11 April) to see denim fabrics made with its latest sustainable offerings. This season the company will showcase LYCRA® T166L fiber, which recently earned a Gold Level Material Health Certificate by the Cradle to Cradle Products Innovation Institute.

The LYCRA Company has introduced T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry, at IDEA19 in Miami Beach. This innovation is designed to help manufacturers reduce their operating costs and carbon footprint without sacrificing a garment’s quality or performance, or the consumer’s wearing experience.

LYCRA® brand is always on the move! Whether we’re exhibiting, or supporting customers who are exhibiting, we travel the world to share the message: “It’s what’s inside that matters most.”

The LYCRA Company is exhibiting products featuring EcoMade Technology at ISPO, the world’s largest multi-segment trade fair focused on sports, which starts on 3rd February 2019 in Munich, Germany. COOLMAX® EcoMade fiber and THERMOLITE® EcoMade fiber and insulation are made from certified amounts of recycled resources such as plastic bottles, to offer the Active/Outdoor apparel industry a more sustainable alternative to virgin fibers.

In a study* on denim consumers, we found that:

• 65% of female respondents desire jeans that are easy to move in,
• only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
• Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

The LYCRA® XTRA LIFE™ fiber and MarediModa were made for one another. The innovative ingredient that revolutionized swim and beachwear and enabled dozens of brands and retailers to launch successful high value collections is the perfect partner for this important three-day trade event beginning November 6th.