News & Blog

The LYCRA® brand recently hosted an immersive consumer experience in Chengdu (November 18-22). Another will happen in Hangzhou Dec. 2nd till Dec. 6th. The goal of the "Extraordinary Fun Carnival" was to raise consumer brand awareness and drive preference for garments with LYCRA® brand products in China. The events enabled the media, industry professionals and consumers to come together and discover the benefits of our innovations in a fun and engaging way. Web celebrities and social media influencers livestreamed programs to attract visitors to the carnival, who then serve as brand ambassadors sharing their own experiences on popular platforms.

Since the start of the global COVID-19 pandemic, consumers have been paying more attention to comfort, health and a wellness lifestyle, while still wanting to follow the latest fashion trends. The LYCRA® brand teamed up with leading fashion brands that brought these ideas to life such as LEE, Ubras, FILA, Peacebird, Anna Sui Active, VFU, Bananain, Caramella and CHONG. These brands promoted their garments with LYCRA® fiber at the carnival.

Our newly published white paper breaks down the pros and cons of biodegradable and compostable fibers, and outlines The LYCRA Company’s position on end-of-life solutions for unwearable apparel waste. The paper explains why we are focusing our sustainable innovation priorities on impactful and scalable options that support a circular economy.

Click here to read: The LYCRA Company’s Position on Biodegradable and Compostable Fibers for Apparel

While we understand that tights might not be at the front of your mind right now, we thought we’d take the chance while so many of us are on ‘pause’ to talk through and share some interesting insights on how comfort and durability still keep tights as a go-to essential, even when the sun is out! Watch the webinar below to about learn about evolving consumer trends and how solution-based technologies will help keep tights part of the new comfort-led wardrobe.

Interested in garment durability and smart fashion? Watch our most recent webinar where we focus on garment durability, shifts in consumer behavior and discuss technologies that support durable designs.

If you missed our latest webinar, "How Do You Get Back Into That Bra", check it out here:

Over 100 brands and retailers tuned in Thursday to watch our webinar on designing comfortable bottoms. Check out the replay here.

Watch our webinar on The LYCRA Company’s approach to sustainability, which includes producing fibers with pre- and post-consumer waste to reduce our environmental impact and, ultimately, support a circular economy.

As a leading provider of stretch solutions, The LYCRA Company will discuss key topics related to sustainable stretch offerings at the Kingpins 24 livestream event taking place April 22-23. Kingpins is transitioning its spring denim industry tradeshow in Amsterdam to a free online format amid COVID-19 concerns.