Calzedonia is a leading Italian legwear and beachwear retailer renowned for its stylish fashions featuring the latest and greatest LYCRA® fiber innovations. In order to increase consumer purchase intent and drive retail sales of its Indonesia swim collection for summer 2018, Calzedonia partnered with LYCRA® brand to launch a 360o consumer activation promoting its use of LYCRA® XTRA LIFE™ fiber.
Thousands of fashion conscious women will be happy victims of this year’s legwear ambush. Hold-ups - the new segment hotspot - look set to capture even greater market share in the months ahead thanks to the creativity of some inspired designers.
LYCRA® brand has issued its annual global legwear trends and fashion directions for Autumn Winter 2018-19. LYCRA® brand customers have exclusive access to this highly anticipated report before its released to a wider audience. This trends forecast has become an important source of inspiration and insights that can lead to exciting new business opportunities. It’s one of the many value-added benefits available to customers of the world’s most recognized brand name fiber.
GERRY WEBER, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with ÇALIK denim which features LYCRA® fiber to deliver enhanced comfort and a flexible fit.
INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”
Can athleisure be dismissed as the latest fad or trend, or is it a new apparel segment with staying power? LYCRA® brand decided to ask an expert, and interviewed Lorenzo Ghezzi, Export Manager, CARVICO. Based in Italy, this global market leader produces high-quality warp knit fabrics for beachwear, sportswear and outerwear.
Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.
During the 12th Annual Sterne der Wäsche awards, which were held 5 March in stylish Schuhbeck’s Teatro in Munich, it was almost “mission impossible” for the jury to decide which retailers should win this year’s prizes for best LYCRA® themed display. Each winner was recognized for creatively using supplied LYCRA® branded point-of-sale materials, and for clearly communicating this year’s theme: “With LYCRA® you have a winning hand.”