INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”
Can athleisure be dismissed as the latest fad or trend, or is it a new apparel segment with staying power? LYCRA® brand decided to ask an expert, and interviewed Lorenzo Ghezzi, Export Manager, CARVICO. Based in Italy, this global market leader produces high-quality warp knit fabrics for beachwear, sportswear and outerwear.
Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.
During the 12th Annual Sterne der Wäsche awards, which were held 5 March in stylish Schuhbeck’s Teatro in Munich, it was almost “mission impossible” for the jury to decide which retailers should win this year’s prizes for best LYCRA® themed display. Each winner was recognized for creatively using supplied LYCRA® branded point-of-sale materials, and for clearly communicating this year’s theme: “With LYCRA® you have a winning hand.”
Based in Valencia, Spain, TEJIDOS ROYO has over 100 years’ experience researching, developing and manufacturing high-quality, on-trend and technical textiles made with innovative yarns. A leader in the European textile industry, TEJIDOS ROYO is a key INVISTA customer that creates fine fabrics for casual apparel (including denim) using LYCRA® fibre, COOLMAX® and THERMOLITE® technologies. TEJIDOS ROYO uses state-of-the art equipment to create a wide variety of fabrics that are exported to more than 30 countries. With a focus on innovation, quality and service, and a passion for sustainability, this vertical company covers the entire value chain in its development of fabric.
In 1959, a year after the invention of LYCRA® fibre, a new firm named Penn Elastic GmbH launched in Germany to develop and produce innovative elastomeric knitted textiles. Known today as Penn Textile Solutions (Penn), the firm is located in a 15,000 m2 state-of-the-art factory in Paderborn, Germany. An early adopter of LYCRA® fibre, Penn continues to produce fabric for intimate apparel that features the latest LYCRA® fibre innovations and technology solutions available today.
The successful long-term partnership between EUROJERSEY, creator of Sensitive® Fabrics, and INVISTA, owner of the LYCRA® brand, has resulted in an innovative new co-branded communication tool. INVISTA developed Swimwear Attitudes, which has a travel and lifestyle magazine look, to support EUROJERSEY’s Sensitive® Fabrics Powered by LYCRA® brand. The swim line, which contains a high percentage of LYCRA® fibre, is recognized as a premium and innovative fabric that is preferred by many of the most iconic apparel brands worldwide.
ROCLE BY ISABELLA, a specialist in printed fabric, presented its new bi-elastic warp and weft collection featuring LYCRA® fibre at Interfilière Paris last month to positive reviews. Lightweight, exotic and ultra-creative, the new spring/summer 2018 collection included a line of jacquards for swimsuits, and a line of fabrics designed especially for the lingerie market. These fabrics can be used to create apparel that offers the lasting comfort, fit and ease of movement that LYCRA® fibre is famous for.