News & Blog

It’s a hold-up!

Feb 05, 2018

Thousands of fashion conscious women will be happy victims of this year’s legwear ambush. Hold-ups - the new segment hotspot - look set to capture even greater market share in the months ahead thanks to the creativity of some inspired designers.

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INVISTA RELEASES LEGWEAR TRENDS FORECAST FOR AUTUMN/WINTER 2018-19

Jan 18, 2018

LYCRA® brand has issued its annual global legwear trends and fashion directions for Autumn Winter 2018-19. LYCRA® brand customers have exclusive access to this highly anticipated report before its released to a wider audience. This trends forecast has become an important source of inspiration and insights that can lead to exciting new business opportunities. It’s one of the many value-added benefits available to customers of the world’s most recognized brand name fiber.

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LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

May 22, 2017

INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”

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ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

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LYCRA® Brand Award Winners Announced at Sterne der Wäsche

Apr 11, 2017

During the 12th Annual Sterne der Wäsche awards, which were held 5 March in stylish Schuhbeck’s Teatro in Munich, it was almost “mission impossible” for the jury to decide which retailers should win this year’s prizes for best LYCRA® themed display. Each winner was recognized for creatively using supplied LYCRA® branded point-of-sale materials, and for clearly communicating this year’s theme: “With LYCRA® you have a winning hand.”

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