Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.
Clothing brand NYDJ, which was founded “By Women, For Women,” is participating in the LYCRA® brand’s annual Fall Denim campaign. The co-marketing program lives on Refinery29, leading global media and entertainment company for women. Engaging content has been developed to inform women about the value and benefits LYCRA® dualFX® technology adds to the brand’s best-selling jeans.
American Eagle has joined the LYCRA® brand’s annual fall denim co-marketing program hosted by Refinery29, a leading global media and entertainment company for millennial and Gen Z women. The campaign promotes the value and benefits LYCRA® dualFX® technology delivers to American Eagle jeans, in order to drive interest and purchase among consumers.
LEVI’S®, the iconic denim brand, has joined the LYCRA® brand’s annual fall denim promotion. The program content is created and hosted by Refinery29, the leading fashion editorial website for millennial and Gen Z women. The copy is designed to inform readers about the benefits of LYCRA® dualFX® technology and drive sales of featured jeans.
With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.
Premium denim brand 7 For All Mankind is promoting its use of LYCRA® dualFX® technology in our annual Fall Denim promotion on Refinery 29, a global online fashion editorial platform for millennial and Gen Z women. The program’s goal is to drive purchase intent to the co-brand by educating the consumer on the lasting comfort, fit and performance of the patented technology.
The LYCRA Company has launched its annual global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The campaign has been developed with Refinery29, the leading global media and entertainment company for young women. Refinery29 excels at storytelling and clearly communicates the value and benefits this technology adds to denim.
Sloggi is going BIG to celebrate its 40th anniversary this year. The innovative bodywear brand is paying tribute to its “Original Granny” pants roots with a new refreshingly modern line of maxi cut briefs called “The ’79.” The collection celebrates the brand’s uncompromising commitment to comfort and fit and offers a fresh interpretation of a classic look.
After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.