Advance Denim uses INVISTA fiber science to create global demand for its quality fabrics
The appearance of Advance Denim General Manager Ms Wang Zongwen as keynote speaker at the recent Transformers Conference - Denim by PV was fitting tribute to the influential position her company occupies on the world stage. Leading brands in Asia, Europe and the US look to this 30-year old Chinese producer for assured quality and fabric innovation.
Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is celebrating its centennial. Renowned for its ability to combine creative fashion design with the science of the perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the firm’s top priority from day one. This explains why NATURANA became one of the first firms to use fabrics with LYCRA® fibre in its lingerie. In fact, for nearly 60 years, NATURANA has implemented almost every new fiber innovation or platform that the LYCRA® brand has presented to them.
As the proud headline sponsor of Underlines Magazine’s ninth annual Stars® Underlines Best Shop Awards, LYCRA® brand was delighted to participate in a glamorous evening gala held on November 10th at Shakespeare’s UnderGlobe in London.
SPANX® Active Leggings have been included on the highly anticipated “Oprah’s Favorite Things” annual holiday shopping list. The innovative leggings are made with patented Slim-X® performance fabric, which features 40% LYCRA® fiber. The garment construction provides women with a powerful combination of activewear performance benefits and 360o shaping to help them look great and feel great too.
When you work with INVISTA, you not only have access to leading brand name fibers consumers know and trust like LYCRA® brand, COOLMAX® and THERMOLITE® technologies, but you also have the opportunity to form exciting new partnerships with the potential to drive business growth. Recently, INVISTA collaborated with leading partners in the value chain – fabric mill CALIK DENIM and garment maker ÖZAK TEKSTİL, to create exciting new denim concept garments to pitch to brands and retailers. All of the garments featured the lasting performance of INVISTA technologies for denim.
Over the years, Kurvenreich has shown it’s an intimates and swimwear retailer to watch. Boutique owner Suse Weckelmann has 25 years’ experience creating captivating store displays designed to draw in shoppers and entice them to make a purchase. Her award-winning displays are often accompanied by exciting in-store promotions, as was the case this summer, when she once again participated in an annual retail window display contest sponsored by LYCRA® brand.
For the third consecutive year, the LYCRA® brand has sponsored a Stern der Wäsche award for outstanding window displays promoting apparel made with its fibers. Retailers from across Germany—from small boutiques to major department stores—participate annually in the “Oscars of the lingerie industry.”
LYCRA® SPORT technology, which relaunched last year with its revolutionary new, patented PCE™ index, could be seen throughout Performance Days, where it generated a lot of excitement among brands, designers and purchasing managers. This revolutionary stretch fabric innovation enables designers to choose fabrics that have been customized to meet the performance parameters of a particular sport, and gives consumers the targeted support they desire to help optimize their athletic performance.