News & Blog

THE POWER OF TWO

Nov 12, 2018

connect.lycra.com speaks with Hans-Peter Mauch, Managing Director at W. Zimmermann GmbH & Co. KG and Zimmermann-Dynayarn USA, LLC, and Tony Holt Managing Director Zimmermann-Dynayarn USA, LLC. to learn more about the companies W. Zimmermann GmbH & Co. KG (located in Weiler-Simmerberg, Germany) and Zimmermann-Dynayarn USA, LLC (located in Graham, North Carolina USA).

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CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

Nov 09, 2018

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

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LEGWEAR INDUSTRY INSIDERS GATHER FOR LYCRA® FIBER MOVES 5

Oct 19, 2018

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.

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New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

INVISTA and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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