News & Blog

BRAND SPOTLIGHT: FARM TO FEET™ SOCKS

Dec 20, 2018

Dane Nester, Creative Lead at Nester Hosiery, recently spoke to us about its Farm to Feet™ brand of high-quality performance socks, which is celebrating its fifth anniversary this year. These unique sport socks are 100% American made in Mount Airy, North Carolina, and uses 100% American ingredients including wool, nylon and spandex. Farm to Feet™ only uses LYCRA® fiber manufactured in Waynesboro, Virginia, where 400 American workers produce the world’s best-known branded fiber each day.

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GET TO KNOW NESTER HOSIERY - THE MILL BEHIND FARM TO FEET SOCKS

Dec 19, 2018

We recently interviewed Nester Hosiery’s Dane Nester, Creative Lead, and Katie Kumerow, Sustainability Manager, to learn more about its operations in Mount Airy, North Carolina. Nester Hosiery is an industry leader when it comes to promoting sustainability and prides itself on its environmental stewardship and its safe work environment. Nester produces wool sport socks on cutting-edge equipment that use innovative INVISTA fibers to deliver exceptional comfort, a fabulous fit and lasting performance.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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Explore LYCRA® Brand Hosiery Solutions for Curvy Women

Dec 03, 2018

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

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LULULEMON AND LYCRA® BRAND TEAM UP FOR SUCCESSFUL CO-BRANDING EFFORT

Nov 28, 2018

For the seventh consecutive year, LYCRA® brand collaborated with lululemon, the yoga-inspired athletic apparel brand, for the annual SeaWheeze festival in Vancouver, British Columbia. Held in late September, over 10,000 people attended the fun-filled event that included a half marathon, yoga classes, and a dance party. At check-in, participants visited an exclusive lululemon showcase store and a sports bra fitting analysis where they learned firsthand about the performance benefits LYCRA® fiber adds to the lululemon’s garments.

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THE POWER OF TWO

Nov 12, 2018

connect.lycra.com speaks with Hans-Peter Mauch, Managing Director at W. Zimmermann GmbH & Co. KG and Zimmermann-Dynayarn USA, LLC, and Tony Holt Managing Director Zimmermann-Dynayarn USA, LLC. to learn more about the companies W. Zimmermann GmbH & Co. KG (located in Weiler-Simmerberg, Germany) and Zimmermann-Dynayarn USA, LLC (located in Graham, North Carolina USA).

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CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

Nov 09, 2018

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

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LEGWEAR INDUSTRY INSIDERS GATHER FOR LYCRA® FIBER MOVES 5

Oct 19, 2018

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.

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