News & Blog

INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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TRIUMPH TRUE SHAPE SENSATION LINE FEATURES LYCRA® BEAUTY TECHNOLOGY

Oct 20, 2017

Triumph, one of the world’s largest intimate apparel brands, has selected LYCRA® SHAPING technology to create its True Shape Sensation line of shaping apparel for women. The line features a wide range of products including panties, bras, bodysuits and girdles. Each garment is designed to offer different levels of support and control to comfortably shape curves and smooth out imperfections, while delivering an exceptional fit. 

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HALE DENIM MAKES ITS DEBUT

Oct 06, 2017

For its launch collection, HALE, a new denim brand sold exclusively through Amazon Prime, has harnessed the power of the LYCRA brand, a name consumers know and trust. To achieve its goal of creating “simply great denim” HALE adopted LYCRA® dualFX® technology for select styles in its fall collection. This best-in-class patented technology delivers all-day comfort, exceptional fit, and lasting performance that can’t be matched.
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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but INVISTA knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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Lace made with LYCRA® fibre powers TRIUMPH’s Amourette 300

Oct 02, 2017

Are you curious how TRIUMPH, one of the world’s leading underwear and lingerie brands, has enjoyed enduring success with its Amourette 300? The brand’s best-selling line of knickers/panties and bras offer women the best of both worlds. Each garment not only provides beautiful and seductive styling, but also enhanced comfort and a superior fit. Thanks to its stretch lace powered by LYCRA® fibre, women don’t have to choose between comfort or style - they can have it all with Amourette 300!
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New “Denim Dilemma” video showcases Citizens of Humanity Jeans

Sep 20, 2017

LYCRA® brand and fashion website Who What Wear have joined forces to present the must-have denim picks for fall, including the Cara High Rise by Citizens of Humanity. These 90s-inspired cigarette jeans are designed to go from casual daytime wear to a night on the town. Made with LYCRA® dualFX® technology, these jeans create a flattering silhouette and help women look wonderful for all occasions. By combining two LYCRA® brand fibers into one resilient yarn, this unique innovation enables Cara jeans to keep their shape all day, every day without stretching out.
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