connect.lycra.com speaks with Hans-Peter Mauch, Managing Director at W. Zimmermann GmbH & Co. KG and Zimmermann-Dynayarn USA, LLC, and Tony Holt Managing Director Zimmermann-Dynayarn USA, LLC. to learn more about the companies W. Zimmermann GmbH & Co. KG (located in Weiler-Simmerberg, Germany) and Zimmermann-Dynayarn USA, LLC (located in Graham, North Carolina USA).
Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.
prAna, a California-based clothing company for active and socially-conscious consumers, has joined the LYCRA® Insiders social media millennial influencer campaign currently running on Refinery29, a leading digital media platform featuring shoppable fashion editorial content.
The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.
American Eagle is participating in a new influencer marketing campaign developed by INVISTA and Refinery29, a fashion and lifestyle digital media platform for millennial women.
One of the leading German retailers, C&A, who has stores throughout Europe, is expanding their range of premium performance jeans for men and women powered by advanced LYCRA® fiber technologies. The new denim ranges will be available online on c-and-a.com and in all European stores this month after a successful trial last year.
7 For All Mankind, the creators of well-made, premium denim for people who appreciate a refined, modern style, is showcasing its Luxe Vintage Jean as part of a new marketing campaign.
INVISTA and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.
FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by INVISTA and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.
NEXTIL, a merge of Dogi and Ritex, is well known for its high-quality knitted intimate apparel and swimwear fabrics and its long-standing collaboration with the LYCRA® brand.