News & Blog

MOMMY BLOGGERS PROMOTE MIRACLESUIT POWERED BY LYCRA® XTRA LIFE™ TECHNOLOGY

Jul 15, 2019

Nicole Feliciano, fashionista mom and CEO of lifestyle website MOMTRENDS, recently hosted a group of mom influencers in Cancun, Mexico to help them experience the magic of Miraclesuit swimwear for themselves. In between beautiful photos of real moms modelling swimsuits featuring on trend colors and prints, the post promotes the benefits of a great-fitting one-piece that shapes and supports your figure thanks to LYCRA® fiber.

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BRAND SPOTLIGHT: FOOT HUGGIES – WHAT’S IN YOUR BOOT?

Jun 25, 2019

We recently interviewed Jeffi Girgenti, the entrepreneur behind FOOT HUGGIES brand, to learn how she developed her line of tall boot socks designed for equestrians. Jeffi runs her sock business from Southern California, where she has been a manicurist for 34 years and nail salon owner for 20 years. Her 100% Made in the USA socks are manufactured using COOLMAX® technology and LYCRA® fiber, and can be found on the feet of everyone from Pony Club riders (just learning horsemanship) to Olympic champions!

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Introducing RectoVerso Premium Sportswear for Women

May 06, 2019

Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.

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CARRINGTON TEXTILES LAUNCHES MOLVENO FABRIC POWERED BY LYCRA® T400® TECHNOLOGY

May 01, 2019

Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.

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Tejidos Royo and The LYCRA Company Team Up for New Wovens Capsule Collection

May 01, 2019

Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.

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Coco Reef and LYCRA® Brand Collaborate on Social Media Influencer Campaign

Apr 26, 2019

Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.

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