News & Blog

Introducing RectoVerso Premium Sportswear for Women

May 06, 2019

Born and bred in Belgium, RectoVerso is a bold and adventurous premium women’s sportswear and athleisure brand. The brand’s garments are only made with Liebaert fabrics powered by LYCRA® fiber, which is the only elastane used by this 132-year-old mill. Each piece in the collection is created with a passion for craftmanship and is made from superior quality fabrics using smart fiber technology to enhance athletic performance.

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CARRINGTON TEXTILES LAUNCHES MOLVENO FABRIC POWERED BY LYCRA® T400® TECHNOLOGY

May 01, 2019

Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.

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Tejidos Royo and The LYCRA Company Team Up for New Wovens Capsule Collection

May 01, 2019

Tejidos Royo, an international fabric provider based in Spain and present in more than 30 countries, has launched FASHILITY, a 14-piece capsule collection of woven trousers, jackets and skirts for men and women featuring premium LYCRA® brand technologies. The collection takes its name from its stylish and contemporary union of Fashion + Utility. The LYCRA Company teamed up with Tejidos Royo to showcase the versatility of its fabrics and the benefits of using LYCRA® fiber solutions to deliver performance benefits that will drive downstream sales.

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Coco Reef and LYCRA® Brand Collaborate on Social Media Influencer Campaign

Apr 26, 2019

Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.

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TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


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LYCRA® BRAND TEAMS UP WITH REFINERY29 TO DEBUT NEW MAIDENFORM® SHAPEWEAR COLLECTION

Mar 15, 2019

Maidenform® brand’s new shapewear collection, powered by The LYCRA Company’s latest innovation, LYCRA® FitSense™ technology, has launched in the U.S. at Kohl’s stores, kohls.com and Maidenform.com. This revolutionary product delivers targeted support exactly where women need it most. The new shapewear collection provides an exceptional wearing experience that will help women across a range of sizes look, feel and be their best.

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LYCRA® BRAND TEAMS UP WITH REFINERY29 TO MAKE INTIMATE APPAREL SHOPPING EASY FOR MILLENNIALS

Mar 15, 2019

The LYCRA Company has developed a co-branded marketing campaign with Refinery29 (R29), a leading digital media and entertainment company for millennial women, to promote intimate apparel featuring LYCRA® fiber for spring. The campaign features shapewear by MAIDENFORM and bras by SPANX, WACOAL and SKARLETT BLUE. This program follows successfully executed digital media programs that previously promoted denim and activewear featuring LYCRA® fiber.
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CIFRA’S “THERMO PROJECT” PRESENTED AT ISPO

Mar 15, 2019

Cifra, an Italian company renowned for its production of Warp Knit Seamless (WKS™) apparel, presented its new “Thermo Project” collection at ISPO Munich in February. Made with WKS™ technology, the experimental seam-free apparel line generates high interest. The garments feature a blend of 44% THERMOLITE® technology to keep the wearer warm, quick drying properties, as well as 10% LYCRA® fiber to deliver lasting comfort and fit to keep the wearer moving freely.

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Bras targeting Millennials promoted on Refinery29

Mar 11, 2019

The LYCRA Company has teamed up with Refinery29 (R29), a leading digital media company for young women, and a credible source for fashion news and tips, to develop an engaging co-branded marketing campaign promoting the most comfortable bras for spring by SPANX, WACOAL, and SKARLETT BLUE. The campaign’s goal is to educate female millennials about the benefits that LYCRA® fiber adds to bras and drive them to each brand’s ecommerce site for immediate purchase.
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