GUANGZHOU, China - INVISTA Apparel and Advanced Textiles (A&AT), the owner of LYCRA®, COOLMAX®, and THERMOLITE® brands, has awarded scholarships to 22 students from the School of Chemistry and Chemical Engineering at South China University of Technology (SCUT).
This is the final post in a series that shows the advantages your business gains when it selects LYCRA® SPORT technology certified fabrics for your activewear and athleisure collections.
Learn how its patented PCE™ Index works and how it helps you select premium performance fabrics, and discover the many advantages the index offers brands and retailers including increased speed-to-market. Read on to learn how the unmatched marketing support available to LYCRA® SPORT technology customers can accelerate purchase intent and increase sales.
What happens when three industry leaders join forces to create a new direction in athleisure apparel? You get the latest Athfeat. collection, which is the result of an exciting collaboration between CALIK DENIM, ÖZAK TEKSTIL and INVISTA.
At the end of 2016, leading elastic narrows producer Cheynet restructured its range by enduse segment for greater simplicity and clarity. In January 2018, it was named ‘Creator of the Year’ at the Salon Interfilière. Director General Kerim Hellali shares his ambitions and reflects on Cheynet’s long-standing links to LYCRA® fiber.
From the minute the INDX Intimate Apparel SS19 show opened its doors at the Cranmore Park Exhibition Centre in Solihull on 5 August, it was clear that the show was going to be a resounding success. Store owners and buyers for independent retailers, as well as large department stores, from all over the UK arrived in droves throughout the 3-day event.
The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.
Leading Indian fashion retail brand fbb is the preferred destination for young, trend-conscious shoppers seeking the latest in high quality fashion at affordable prices. So when the retailer launched its superior stretch range made with LYCRA® fiber, it wanted to let its nationwide customer base know all about it.
The women’s fitness apparel brand CALIA by Carrie Underwood, which the country music superstar launched in 2015, is now using LYCRA® XTRA LIFE™ technology in the majority of its swimwear styles. This unique innovation delivers best-in-class performance benefits that differentiates CALIA by Carrie Underwood’s swimwear and will make this popular brand even more appealing to consumers.
We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.