The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, and DNM DENIM, a leading Turkish denim producer, have partnered to bring the next level of performance and aesthetics to the denim market. DNM DENIM’s revolutionary new fabric collection “Shaped’N Relaxed” brings together LYCRA® BEAUTY technology and LYCRA® FREEF!T® technology to offer consumers customized shaping as well as increased fit forgiveness and comfort, all in one fabric.
We have teamed up with leading global producer of premium woven fabrics, SAPPHIRE FINISHING MILLS LTD., to develop a collection of 20 quality fabrics aimed at enhancing comfort in casualwear. Featuring a range of innovative LYCRA® and COOLMAX® technologies, the fabrics address the modern consumer’s desire for versatile apparel that makes them look and feel comfortable all-day long without interrupting their busy lifestyles.
Calvin Klein has chosen to include LYCRA® FREEF!T® technology for added functionality and performance in their new range of 15 core casualwear items.
The LYCRA Company is supporting the first-ever virtual MarediModa tradeshow dedicated to swimwear.
The LYCRA Company showcased its latest breakthrough denim innovation, LYCRA® Anti-Slip Fiber, and offered insights into its innovation processes and commitment to designing technology solutions for the circular economy during the Kingpins24-Amsterdam online tradeshow.
Ultra-slim fitting, super comfortable and sustainably produced denim are key expectations that today’s European consumers value when it comes to their denim. Calzedonia, one of our leading European hosiery and swim customers, is now launching a new denim legging that includes both LYCRA® EcoMade and LYCRA® T400® EcoMade fibers to address these consumer needs.
The LYCRA Company will participate in TRANSFORMERS: ED, a livestreamed educational conference for fashion students who are about to enter the wider fashion industry.
Premium Italian legwear brand Pierre Mantoux recently launched a line of everyday luxury stockings featuring leading-edge LYCRA® fiber technology innovations. The Premium Fit collection’s five hosiery offerings fuse essential and elegant lines with unparalleled comfort, fit, breathability and freedom of movement.