News & Blog

Dane Nester, Creative Lead at Nester Hosiery, recently spoke to us about its Farm to Feet™ brand of high-quality performance socks, which is celebrating its fifth anniversary this year. These unique sport socks are 100% American made in Mount Airy, North Carolina, and uses 100% American ingredients including wool, nylon and spandex. Farm to Feet™ only uses LYCRA® fiber manufactured in Waynesboro, Virginia, where 400 American workers produce the world’s best-known branded fiber each day.

We recently interviewed Nester Hosiery’s Dane Nester, Creative Lead, and Katie Kumerow, Sustainability Manager, to learn more about its operations in Mount Airy, North Carolina. Nester Hosiery is an industry leader when it comes to promoting sustainability and prides itself on its environmental stewardship and its safe work environment. Nester produces wool sport socks on cutting-edge equipment that use innovative INVISTA fibers to deliver exceptional comfort, a fabulous fit and lasting performance.

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

For the seventh consecutive year, LYCRA® brand collaborated with lululemon, the yoga-inspired athletic apparel brand, for the annual SeaWheeze festival in Vancouver, British Columbia. Held in late September, over 10,000 people attended the fun-filled event that included a half marathon, yoga classes, and a dance party. At check-in, participants visited an exclusive lululemon showcase store and a sports bra fitting analysis where they learned firsthand about the performance benefits LYCRA® fiber adds to the lululemon’s garments.

connect.lycra.com speaks with Hans-Peter Mauch, Managing Director at W. Zimmermann GmbH & Co. KG and Zimmermann-Dynayarn USA, LLC, and Tony Holt Managing Director Zimmermann-Dynayarn USA, LLC. to learn more about the companies W. Zimmermann GmbH & Co. KG (located in Weiler-Simmerberg, Germany) and Zimmermann-Dynayarn USA, LLC (located in Graham, North Carolina USA).

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

prAna, a California-based clothing company for active and socially-conscious consumers, has joined the LYCRA® Insiders social media millennial influencer campaign currently running on Refinery29, a leading digital media platform featuring shoppable fashion editorial content.

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.