News & Blog

Watch: Apparel Made with LYCRA® Fiber and Technologies Hits Colombiatex Catwalk

Mar 02, 2020

The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America. A safari-inspired booth welcomed between 100 and 200 attendees per day during the three-day event in Medellín, showcasing LYCRA® EcoMade fiber, LYCRA® T400® EcoMade fiber, COOLMAX® EcoMade fiber, and LYCRA® MyFit™ fiber – as well as information about the Planet Agenda sustainability platform – to mills, brands, garment makers and journalists.

Learn More

Seasonal Social Media Campaign Delivers Win-Win for LYCRA® and Gildan®

Feb 24, 2020

For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® fibers and technologies – including LYCRA® XCEPTIONELLE™ , LYCRA® FUSION™  and LYCRA® ENERGIZE™  – for style, shape and comfort. Last fall, the partners tapped seven influential fashion bloggers for a series of authentic Instagram and Facebook posts showcasing the legwear lines.

Learn More

Why the Legwear Industry Turns to The LYCRA Company for the Latest Looks and Tech Trends

Feb 19, 2020

For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration. Each year, the company releases a global legwear trends forecast and partners with the fashion experts at Stijlinstituut Amsterdam to create an accompanying capsule collection of socks, hosiery and seamless featuring fiber innovations from brands like LYCRA® fiber, COOLMAX® and THERMOLITE® that deliver the latest in fit, comfort and performance benefits.

Learn More

INTRODUCING MAIDENFORM SHAPEWEAR POWERED BY LYCRA® FITSENSE™ TECHNOLOGY

Nov 25, 2019

Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

Learn More