News & Blog

JOE’S JEANS AND LYCRA® BRAND TEAM UP FOR FALL DENIM PROMOTION

Oct 14, 2019

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program. The campaign is hosted by Refinery29 , a leading global entertainment and fashion editorial platform for millennial and Gen Z women. Custom content created by Refinery29 informs women about the value and benefits LYCRA® dualFX® technology adds to JOE’S JEANS in order to drive interest and online sales.

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INTRODUCING LYCRA® FITSENSE™ TECHNOLOGY – A REVOLUTIONARY INNOVATION FROM THE LYCRA COMPANY

Sep 04, 2019

After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.

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