News & Blog

The LYCRA Company participated in the KINGPINS24 digital event in June, using the virtual gathering to showcase collaborations with denim brands and retailers, as well as its innovative stretch denim solutions and sustainability initiatives.

In a session titled “Resetting for Growth with The LYCRA Company,” Julien Born, President of Apparel, spoke with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future.

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.

As demand for cloth face masks began to outweigh supply in the early days of the coronavirus outbreak, Commando jumped at the chance to help.

#BASICALLYSEXY: YAMAMAY teams up with LYCRA® BEAUTY and Sensitive® Sculpt fabric only made by EUROJERSEY to rewrite the rules on shapewear.

As part of our longstanding partnership to develop exceptional high-performance technical fabrics for activewear, The LYCRA Company and Eurojersey are proud to launch a new global co-marketing campaign “Stretch Your eMOTION,” dedicated to raising awareness of Sensitive® Fabrics with LYCRA® SPORT technology for Activewear.

The Rosset Group is mobilizing to help communities in need across Brazil during the COVID-19 crisis, pivoting its manufacturing operations to produce protective face masks made with LYCRA® fiber.

The largest sock maker in the United States is on its way to becoming one of the country’s largest face mask manufacturers as COVID-19 continues to drive demand for personal protective equipment (PPE).

LYCRA® EcoMade fiber is the company’s first branded spandex made with pre-consumer recycled material. Delivering the same lasting comfort, fit, and freedom of movement as other LYCRA® fiber offerings, this technology reduces waste sent to landfill by putting material back into production.

Triumph is using LYCRA® FitSense™ technology to bring lightweight, targeted support to its SS20 Summer Sheer collection.

As the COVID-19 pandemic has gained momentum over the last few weeks, elective surgeries are grinding to a halt as hospitals take measures to free up both beds and clinical staff.