Consumers are looking for ultra-comfort and durability from their everyday garments. Leading Italian fashion retailer, OVS has responded to this consumer demand by incorporating LYCRA® dualFX® technology into their new range of slim fit men’s jeans for all-day comfort and shape retention.
Billon Design, a French knitted fabric producer, is incorporating LYCRA® XTRA LIFE™ fiber into their new spring/summer 2022 range. The decision to add LYCRA® XTRA LIFE™ fiber ensures that these new fabrics are more resistant to damage from the sun, creams and chlorine, which helps them maintaining their color and shape 10 times longer than unprotected fabrics.
Creating differentiation in the denim market can be a real challenge. But, innovative technologies like LYCRA® FREEF!T® can help brands and retailers push the boundaries of design and develop stand-out products that customers want.
The LYCRA Company is featured in the latest edition of the Swimwear Yearbook, the swim industry’s go-to resource for seasonal style forecasts, design trends, technology innovations and more.
The popular OLYMPIA® brand, owned by renowned German manufacturer, Adolf Riedl, has incorporated LYCRA® FitSense™ technology into its latest range.
Turkish Denim Mill ORTA has incorporated LYCRA® T400® fiber into its latest denim innovation, FREECYCLE fabrics, to offer added stretch and durability.
On International Women’s Day, March 8th, 2020, The LYCRA Company and European hosiery brand Gatta launched a co-branded marketing campaign, #LYCRALOVE2020. Aimed at capturing the imagination of hosiery wearers in Poland, the campaign encouraged women to post positive images of themselves wearing Gatta hosiery, in return for the opportunity to win a spa weekend for two.
Texollini, one of the most technologically advanced knitting mills and fabric suppliers in the United States, recently launched T19 Performance face masks made with LYCRA® fiber. The fashionable masks were designed with protection, durability, comfort and breathability in mind.
The LYCRA Company participated in the KINGPINS24 digital event in June, using the virtual gathering to showcase collaborations with denim brands and retailers, as well as its innovative stretch denim solutions and sustainability initiatives.
In a session titled “Resetting for Growth with The LYCRA Company,” Julien Born, President of Apparel, spoke with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future.