LYCRA® MOVES DENIM™
The Opening Gala will give invited guests the opportunity to learn about all the steps involved in creating a final garment. They will find fabric mills, garment makers, chemical suppliers and fiber producers, all in one place. Each company exhibiting will be the only one representing their product category and geographic area. This prevents competition and promotes great collaborations! Silvia will coordinate each collection’s calendar and trend direction to make a cohesive environment for events and one-to-one meetings.
Experience the LYCRA® Brand Difference
Silvia Toledo, Marketing Account Manager Denim at The LYCRA Company, will be presenting LYCRA® brand solutions at the Grand Opening. She will showcase denim fabrics produced by mill customers using the following The LYCRA Company technologies:
• LYCRA® dualFX® technology creates high-stretch denim that keeps its shape.
• LYCRA® FREEF!T® technology gives jeans a uniquely soft and easy stretch.
• LYCRA® T400® EcoMade technology offers lasting stretch and snap back using sustainable fibers.
• COOLMAX® EcoMade technology helps the wearer stay cool and dry using recycled fibers.
Guests will learn how to differentiate denim with these fibers that add lasting comfort and in-demand performance benefits. New The LYCRA Company technologies will be promoted every few months at The Denim Window, so be sure to visit frequently to see what’s new.
LYCRA®, dualFX®, FREEF!T® and T400® are trademarks of The LYCRA Company.