News & Blog

LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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Intertextile Shanghai

Oct 01, 2018

The LYCRA® Brand Rendezvous presented fiber and fabric innovation on a scale never seen before at the Intertextile Shanghai autumn trade event.

LYCRA® Brand Rendezvous is a well-established show-within-a-show at this leading Asian textile trade fair. Now in its twelfth year, its scope and ambition far exceeded the expectations of most visitors. In two dedicated pavilions, INVISTA and its industry partners presented technology, materials and concept garments that told them all they needed to know about what comes next in virtually every garment category.

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Meet Cheynet, LYCRA® fiber mill of the month

Aug 21, 2018

At the end of 2016, leading elastic narrows producer Cheynet restructured its range by enduse segment for greater simplicity and clarity. In January 2018, it was named ‘Creator of the Year’ at the Salon Interfilière. Director General Kerim Hellali shares his ambitions and reflects on Cheynet’s long-standing links to LYCRA® fiber.

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Discover the secret to casual bra sales success: the LYCRA® Bra Fabric Finder™

Aug 02, 2018

The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.

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