News & Blog

The LYCRA Company is exhibiting its latest products at Intertextile Shanghai, which takes place 25-27 September.

Shanghai, China － The LYCRA® brand, the world’s original elastane fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced the groundbreaking innovation of LYCRA® FitSense™ technology and LYCRA® MyFit™ fiber.

With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.

London – LYCRA® brand and F&F at TESCO are proud to announce an agreement to incorporate LYCRA® T400® fiber with EcoMade technology into the best-selling F&F Contour Jean Range with LYCRA® BEAUTY fabric, making the range not only F&F’s most popular, but also one of the brands most sustainable jean offerings in store.

WILMINGTON, Del. – The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content. The company also announced plans to convert the majority of COOLMAX® and THERMOLITE® fiber products to include recycled content by the end of 2021. The official launch will take place at Intertextile Shanghai, September 25-27.

Premium denim brand 7 For All Mankind is promoting its use of LYCRA® dualFX® technology in our annual Fall Denim promotion on Refinery 29, a global online fashion editorial platform for millennial and Gen Z women. The program’s goal is to drive purchase intent to the co-brand by educating the consumer on the lasting comfort, fit and performance of the patented technology.

The LYCRA Company has launched its annual global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The campaign has been developed with Refinery29, the leading global media and entertainment company for young women. Refinery29 excels at storytelling and clearly communicates the value and benefits this technology adds to denim.

WILMINGTON, Del.– The LYCRA Company, owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The program will premiere on Refinery29 (R29), a leading global media and entertainment company for young women.

LEDERER Elastic Yarns has built a successful business by being flexible. The firm specializes in creating yarn designs tailor-made to meet a customer’s requirements. Whether its covered, air-interlaced, Hamel Elasto-Twist, air-jet or core-spun yarns, LEDERER can develop and produce a wide variety of yarn types for every imaginable application. There is one thing they are not flexible about, and that is quality. They only use high-quality materials and have stringent quality control standards throughout the manufacturing process. That is why they use LYCRA® fiber to create yarns for many of the top brands around the world. We recently interviewed Klaus Sutter, LEDERER’s Managing Director, to learn more about the company.