WILMINGTON, DEL. – The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021. Each year the fashion experts from Stijlinstituut Amsterdam create a capsule collection that showcases the latest legwear innovations from the Company’s portfolio of brands including LYCRA®, COOLMAX® and THERMOLITE® brands.
The LYCRA Company has launched a new 360-degree trademark protection advertising campaign that sends a strong message about LYCRA® brand infringement to the legwear industry. The ad explains how The LYCRA Company fiercely protects the integrity of its flagship brand and warns against creating counterfeit hosiery garments that can damage the consumer’s perception of the LYCRA® brand.
WILMINGTON, DEL. – The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard). LYCRA® EcoMade fiber is the company’s first branded spandex that is made with pre-consumer recycled materials. This offering will be the primary focus of The LYCRA® Company’s booth at the Kingpins New York denim trade show, November 19-20.
Everlast, the undisputed leading brand in the world for fighting and fitness equipment, has launched a new line of compression training gear for men and women. The gear has been upgraded to include the best-in-class performance of LYCRA® SPORT technology Because comfort and performance matter™.
Leading German Retailer C&A is participating in the LYCRA® brand’s annual Fall Denim Edit, a co-branded promotion that lives on the German version of Refinery29, a leading lifestyle and fashion editorial website for millennial and Gen Z women. C&A is promoting the comfortable sculpting of its Skinny Jeans with Shaping powered by LYCRA® BEAUTY technology.
DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.
AMSTERDAM – The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.
Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim. We will be introducing LYCRA® EcoMade fiber, which demonstrates our long-term commitment to product sustainability, one of the pillars of our Planet Agenda platform. This new fiber is our first branded elastane/spandex product that is made with pre-consumer recycled materials.
Founded in 1839 as a business producing silk yarn products, the Payen group has developed along with its market. The company has worked in partnership with LYCRA® fibre since its launch, when it specialised in producing covered synthetic yarn followed by two-way stretch woven fabrics. Today, Payen has made a name for itself at the high end of the market, and its products have been used in competitive sports at the highest level for the last 20 years. Bernard de Buhren, the company's chairman, gives us an insider’s account of a group that has the resources it needs to stay ahead of the game.