As the COVID-19 pandemic has gained momentum over the last few weeks, elective surgeries are grinding to a halt as hospitals take measures to free up both beds and clinical staff.
Arvind and The LYCRA Company recently celebrated the launch of the “United by Indigo” collection of jeans – which fuses the authentic legacy of denim with today’s trends – for India’s 2020 Festive Season.
A new range of men’s slim and skinny-fit jeans powered by LYCRA® FREEF!T® technology is now available from H&M online and in stores worldwide in several washes, including dark denim, light blue denim, dark grey, no-fade black and dark blue.
The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America. A safari-inspired booth welcomed between 100 and 200 attendees per day during the three-day event in Medellín, showcasing LYCRA® EcoMade fiber, LYCRA® T400® EcoMade fiber, COOLMAX® EcoMade fiber, and LYCRA® MyFit™ fiber – as well as information about the Planet Agenda sustainability platform – to mills, brands, garment makers and journalists.
Gildan® is a leading manufacturer of everyday activewear, underwear, socks, hosiery and more. Two of Gildan’s top legwear brands, Secret® and Silks®, deliver style and comfort to fashion-forward women.
For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® fibers and technologies – including LYCRA® XCEPTIONELLE™ , LYCRA® FUSION™ and LYCRA® ENERGIZE™ – for style, shape and comfort. Last fall, the partners tapped seven influential fashion bloggers for a series of authentic Instagram and Facebook posts showcasing the legwear lines.
For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration. Each year, the company releases a global legwear trends forecast and partners with the fashion experts at Stijlinstituut Amsterdam to create an accompanying capsule collection of socks, hosiery and seamless featuring fiber innovations from brands like LYCRA® fiber, COOLMAX® and THERMOLITE® that deliver the latest in fit, comfort and performance benefits.
WILMINGTON, Del. – The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.