News & Blog

LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

Learn More

Meet Cheynet, LYCRA® fiber mill of the month

Aug 21, 2018

At the end of 2016, leading elastic narrows producer Cheynet restructured its range by enduse segment for greater simplicity and clarity. In January 2018, it was named ‘Creator of the Year’ at the Salon Interfilière. Director General Kerim Hellali shares his ambitions and reflects on Cheynet’s long-standing links to LYCRA® fiber.

Learn More

Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

Learn More