News & Blog

Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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Jul 06, 2018

Best Pacific is showcasing a comprehensive new fabric collection for casual bras, as well as the new consumer version of the LYCRA® Bra Fabric Finder™ program at the upcoming Unique by Mode City Show. Visit booth (Pavilion 3, A16) to learn how the BFF consumer program works, see how it helps consumers find the perfect casual bra, explore Best Pacific’s collection of certified fabrics, and view the interactive display of POS materials available to brands and retailers that use qualifying fabrics. The Paris show is the first stop in Best Pacific’s rollout of the program and its collection.

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Jun 27, 2018

Main LYCRA® fiber distributor operating exclusively in Italy, Europe and Turkey, Fulgar is a leading company in the international man-made fiber industry that produces and distributes polyamide 6.6 and covered elastomers. Founded in the late 1970s in Castel Goffredo (Mantova), which is part of Italy's renowned hosiery region, Fulgar has become a highly respected sector leader that operates Europe's largest spinning mill. From chemicals to spinning, texturizing and all successive processes, the company's business model is founded on developing innovative products and solutions for the latest generation of textiles. LYCRA® brand interviewed Alan Garosi, Marketing Manager at Fulgar, to learn more about the company.

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The irresistible appeal of fine fabrics and creative flair

May 09, 2018

Maison Lejaby plays games with traditional lingerie concepts to create its highly personalized styles. Its unique appeal, according to Design and Image Director Pascale Renaux, owes much to the brand’s use of top-quality, high-performance fabrics, adding touches of Leavers lace and embroidery to balance elegance and functionality.
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May 02, 2018

The LYCRA Company, owner of LYCRA® brand, is celebrating the 60th anniversary of LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, with a donation to the National Inventors Hall of Fame. Dr. Joseph C. Shivers, a DuPont chemist, invented today’s best-known branded fiber in the world back in 1958, and forever changed clothes and the way we wear them.

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Celebrating Sixty Years of Comfort, Fit and Movement

May 01, 2018

LYCRA® fiber, the original spandex fiber that revolutionized the fashion industry, is celebrating its 60th anniversary this year. Dr. Joseph C. Shivers, Jr ., a chemist at DuPont, invented the best-known branded fiber in the world in 1958, and forever changed clothes and the way we wear them. Dr. Shivers passed away in 2014, but he is being posthumously inducted into the National Inventors Hall of Fame on May 3, 2018. The LYCRA Company, owner of the LYCRA® brand, has made a donation to the non-profit organization to pay tribute to the inventor of LYCRA® fiber.
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Apr 12, 2018

Following the successful launch of its range of TEX SPORT sports bras made with LYCRA® SPORT technology last summer, French hypermarket chain Carrefour is ready to launch its next collection featuring LYCRA® fiber. A new premium lingerie line under the TEX brand name will be available in 274 stores in 51 French city markets beginning on 8 April 2018. The althleisure-inspired collection of eight casual bras and three briefs feature beautiful, all-over mesh lace made with LYCRA® fiber for greater comfort and fit. The line offers women elegance and comfort at an attractive price point.

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Mar 27, 2018

Want to know how to add value to your collections and drive sales? Join the LYCRA® brand at EMITEX Argentina to find out! Each year members of textile and clothing industry in South America gather to see the latest developments in fibers, fabrics, software and more. The event will take place at Centro Costa Salguero in Buenos Aires from April 10-13, 2018.

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