News & Blog

MUNICH FABRIC START´S BLUEZONE: Let's meet there!

Jan 25, 2019

In a study* on denim consumers, we found that:

  • 65% of female respondents desire jeans that are easy to move in,
  • only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
  • Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

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VOICE OF THE EXPERT: TAMMIE DINGLE DISCUSSES NEW PLUS SIZE HOSIERY COLLECTION

Dec 18, 2018

Tammie Dingle, Regional Brand Approval Coordinator for North America and South America, has led the development of The LYCRA Company’s exciting new Plus Size collection of fiber solutions for hosiery. We recently interviewed Tammie, who has worked for The LYCRA Company (and previously for DuPont) for 20 years, to learn more about the collection and why it was developed.

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LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

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Much to celebrate at the China launch of the LYCRA® brand campaign

Jul 12, 2018

The five-star shopping mall at the Raffles City complex in Shanghai – one of the city’s glitziest must-see locations – had something special on offer at the end of April. The 60th anniversary of LYCRA® fiber was marked by the launch of a new phase of the LYCRA® MOVES YOU™ consumer campaign.

Around 100 trade and media guests attended an event that it will be hard to surpass for innovation and creativity. BANDALOOP, California-based pioneers of ‘vertical dance’, added a new dimension – literally – to demonstrating the benefits of LYCRA® fiber.

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