News & Blog

LYCRA® Brand Highlights New Denim Technologies at EMITEX 2016

Jun 09, 2016

This spring the LYCRA® brand once again demonstrated its strong support to its upstream and downstream partners in the value chain by exhibiting at EMITEX 2016: Argentina’s premier textile trade show. Held in April at the Costa Salguero Center in Buenos Aires, almost ten thousand people visited EMITEX to see over 200 exhibitors over three days. EMITEX provides a vibrant place for exhibitors and attendees to network, learn about new trends and consumer insights, as well as technological innovations in the textile industry. 

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INVISTA partners with Galeries Lafayette Paris Haussmann to present the Summer Break 2016 swimwear catwalk

Jun 08, 2016

INVISTA, owner of the LYCRA® brand, partnered with Galeries Lafayette Paris Haussmann last month to present five 2016 SUMMER BREAK swimwear fashion shows to invited guests and shoppers in store. They not only featured the latest swimwear trends, but each swimsuit offered the promise of a great fit and increased durability thanks to LYCRA® lastingFIT technology (or LYCRA® XTRA LIFE™ fiber to consumers).

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LYCRA® XTRA LIFE™ MOVES SUNFLAIR®

Jun 08, 2016

SUNFLAIR®, the best-selling swimwear brand of leading German knitwear manufacturer Adolf Riedl, celebrated its 2016 collection with a new cinema spot that highlighted its long-standing association with LYCRA® fiber innovation. Swim shoppers who missed its four week run on 100 big screens across Germany earlier this year can check it out below or on YouTube.

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LYCRA® MOVES™ Colombia at Colombiatex 2016

Feb 26, 2016

Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.

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MODA UK

Feb 18, 2016

Please visit the LYCRA® brand at Hall 6, Stand LC49, at the MODA Lingerie & Swimwear show in Birmingham, UK from 21 – 23 February 2016. 
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Are You Going To Moda? We Are!

Nov 05, 2015

We are proud to announce the LYCRA® brand as a headline sponsor for the upcoming MODA Lingerie & Swimwear show. The event, which is home to more than 260 of the industry’s biggest names and new launches in Lingerie and Swimwear, will take place on 21 - 23 February 2016 in Birmingham, UK. 
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