This spring the LYCRA® brand once again demonstrated its strong support to its upstream and downstream partners in the value chain by exhibiting at EMITEX 2016: Argentina’s premier textile trade show. Held in April at the Costa Salguero Center in Buenos Aires, almost ten thousand people visited EMITEX to see over 200 exhibitors over three days. EMITEX provides a vibrant place for exhibitors and attendees to network, learn about new trends and consumer insights, as well as technological innovations in the textile industry.
INVISTA, owner of the LYCRA® brand, partnered with Galeries Lafayette Paris Haussmann last month to present five 2016 SUMMER BREAK swimwear fashion shows to invited guests and shoppers in store. They not only featured the latest swimwear trends, but each swimsuit offered the promise of a great fit and increased durability thanks to LYCRA® lastingFIT technology (or LYCRA® XTRA LIFE™ fiber to consumers).
SUNFLAIR®, the best-selling swimwear brand of leading German knitwear manufacturer Adolf Riedl, celebrated its 2016 collection with a new cinema spot that highlighted its long-standing association with LYCRA® fiber innovation. Swim shoppers who missed its four week run on 100 big screens across Germany earlier this year can check it out below or on YouTube.
Once again, LYCRA® fiber exhibited at Colombiatex de las Américas, the most important textile trade show in Colombia. The show brings together the important players from both the supply and demand side of the textile value chain under one roof. Colombiatex facilitates communication and knowledge sharing in the Latin American textile industry, strengthens existing relationships, and leads to exciting new business partnerships.
The LYCRA® brand stand took center stage at the Bright Light PR Press Day this week in Central London as fashion press gathered to view Spring/Summer 16 collections from brands including Maison Lejaby, Freya Active, Seaspray, Pretty Polly and Next.