The LYCRA Company to strengthen new stretch lines for ‘House of Brands’, including privately-owned brands by Myntra and Flipkart Fashion
Mar 01, 2021
The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, and House of Brands, that includes the Private labels of Myntra and Flipkart Fashion, announce their partnership for developing new stretch lines to help deliver durability and improved quality to these garment offerings. The new stretch lines will be used to develop the latest styles and collections for the privately-owned brands by Myntra and Flipkart Fashion like Roadster, HRX, House of Pataudi, Dressberry, Metronaut, Divastri, Adrenex. This partnership will help House of Brands to deliver the exceptional quality of lasting fit and comfort of LYCRA® fiber to its consumers.