News & Blog

Why choose LYCRA® SPORT technology?

Oct 11, 2018

The Activewear Challenge:

Consumers are increasingly demanding activewear that optimizes performance, but comfort is often neglected. And it’s often difficult for brands and retailers to know how most fabrics will perform after design and cutting. Because they don’t have in-house fabric scientists who can test fabric performance, they often pick a fabric based on cost or pattern. This can lead to underperforming fabrics or fabrics that fail to meet consumer expectations, which results in complaints, product returns and dissatisfied customers. How can you increase consumer satisfaction and brand loyalty?

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Discover the secret to casual bra sales success: the LYCRA® Bra Fabric Finder™

Aug 02, 2018

The Challenge: Today’s women require bras that complement their natural beauty. Consumers want bras that not only deliver on comfort but also support them naturally, without restrictions. They want to feel confident and authentic and they want their bras to be supportive, feminine and comfortable without compromise. The bra market is changing, and traditional bras are losing market share to casual bras including sports bras, bralettes and wire-free day bras.

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WHY CHOOSE LYCRA® T400® ECOMADE TECHNOLOGY?

May 31, 2018

The problem:

Consumers want more from their jeans in terms of innovations and fabric performance, and increasingly, they are concerned about the impact their buying decisions have on the planet. Now more than ever, eco-conscious consumers (especially millennials) are looking for sustainable or “green” fashion options to reduce their carbon footprint and feel good about their purchase. In addition, the fashion industry has been challenged to reduce waste and adopt more sustainable business practices.

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Why Use LYCRA® dualFX® Technology

Feb 26, 2018

The problem: As fabric stretch increases, so does the tendency for fabric growth or shrinkage.  This loss of performance led to complaints, product returns, and dissatisfied consumers.

The solution: Patented LYCRA® dualFX® technology provides 2 stretch fibers for improved performance. LYCRA® fiber provides super stretch while LYCRA® T400® fiber offers exceptional shape retention. These fibers are covered with cotton or other fibers to achieve an authentic denim look and feel, while offering all-day comfort and an exceptional fit. 
 
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